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Create ResumeAn e-commerce web developer resume should prove that you can build, optimize, and maintain revenue-generating online stores, not just write code. Hiring managers want to see Shopify, Shopify Plus, WooCommerce, frontend development, checkout optimization, product page improvements, cart functionality, performance gains, CRO support, and measurable business impact. The strongest resumes connect technical execution to outcomes like faster page loads, higher conversion rates, lower cart abandonment, better mobile UX, and smoother merchandising workflows. If your resume only lists HTML, CSS, JavaScript, Liquid, PHP, or WordPress, it will look generic. To stand out, position yourself as a developer who understands both web performance and e-commerce revenue.
A standard web developer resume focuses on websites, applications, components, and technical delivery. An e-commerce web developer resume must go further because the hiring decision is tied directly to revenue.
E-commerce teams care about whether your work improves:
•Product discovery
• Product detail pages
• Mobile shopping experience
• Cart usability
• Checkout flow
• Site speed
• Conversion rate
• Merchandising updates
• Promotions and campaigns
• Third-party integrations
• Store stability during traffic spikes
A recruiter may scan for keywords like Shopify, WooCommerce, Liquid, JavaScript, PHP, checkout, cart, product pages, CRO, A/B testing, and APIs. A hiring manager will look deeper and ask: did this person actually help an online store sell more?
That is the positioning your resume needs.
Ethan Miller
Austin, Texas
ethanmiller.dev@email.com
Portfolio: ethanmiller.dev
GitHub: github.com/ethanmiller
Professional Summary
Conversion-focused e-commerce web developer with 6+ years of experience building, optimizing, and maintaining Shopify Plus and WooCommerce storefronts. Skilled in Liquid, JavaScript, React, PHP, WordPress, WooCommerce, Shopify APIs, checkout optimization, product page development, cart functionality, Core Web Vitals, and CRO testing. Proven record improving mobile performance, checkout usability, merchandising workflows, and revenue-focused site experiences for DTC, retail, and subscription brands.
Technical Skills
• Shopify Plus
• Shopify Liquid
• Shopify CLI
• WooCommerce
• WordPress
• PHP
• JavaScript
• React
• HTML5
• CSS3
• Tailwind CSS
• REST APIs
• GraphQL
• Checkout Optimization
• Cart Optimization
• Product Page Development
• A/B Testing
• Google Analytics 4
• Google Tag Manager
• Klaviyo
• Stripe
• PayPal
• Core Web Vitals
• Lighthouse
• Git
• GitHub
Professional Experience
E-commerce Web Developer
BrightCart Commerce | Austin, Texas
March 2021 to Present
•Developed and optimized Shopify Plus storefront features using Liquid, JavaScript, HTML, CSS, Shopify CLI, and custom theme architecture
• Improved mobile conversion rate by 18% by rebuilding product page templates, simplifying variant selection, improving CTA visibility, and reducing layout friction
• Reduced cart abandonment by 13% through cart drawer improvements, clearer shipping messaging, faster discount code handling, and checkout UX refinements
• Built reusable promotional landing page sections, collection templates, product recommendation modules, and merchandising blocks for seasonal campaigns
WooCommerce Developer
Northline Digital | Dallas, Texas
June 2018 to February 2021
•Built and maintained WooCommerce storefronts using WordPress, PHP, JavaScript, custom themes, ACF, Gutenberg blocks, and WooCommerce hooks
• Customized product pages, checkout fields, cart behavior, shipping logic, tax settings, and payment gateway integrations for retail and B2B clients
• Improved average page speed scores across 25+ WooCommerce sites by optimizing plugins, database queries, image delivery, caching, and hosting configurations
• Created custom product filtering, upsell modules, promotional banners, and category page layouts to support merchandising and paid search campaigns
• Resolved production issues involving plugin conflicts, broken checkout flows, payment errors, product feed problems, redirects, and theme compatibility
Selected Projects
Shopify Plus Product Page Redesign
• Rebuilt a high-traffic product detail page with improved image loading, sticky add-to-cart behavior, clearer size guidance, and faster variant selection
• Increased add-to-cart rate by 21% and improved mobile Lighthouse performance score from 61 to 89
WooCommerce Checkout Optimization
• Simplified checkout fields, resolved plugin conflicts, improved payment gateway reliability, and reduced checkout load time
• Helped reduce checkout drop-off by 16% during a 90-day CRO initiative
Education
Bachelor of Science in Information Technology
University of Texas at Dallas | Richardson, Texas
This resume works because it does not position the candidate as a general web developer. It positions the candidate as someone who understands e-commerce systems, conversion behavior, technical performance, and revenue impact.
The strongest signals are:
•Clear Shopify Plus and WooCommerce experience
• Measurable conversion and performance outcomes
• Product page, cart, checkout, and merchandising experience
• Familiarity with real e-commerce tools and integrations
• Evidence of cross-functional collaboration with marketing, analytics, and merchandising teams
That combination matters because most e-commerce developer roles sit between engineering, marketing, UX, and revenue operations. The resume needs to show technical depth and commercial awareness.
Maya Thompson
New York, New York
mayathompson.dev@email.com
Portfolio: mayathompson.dev
Professional Summary
Shopify frontend developer with 5+ years of experience building conversion-focused storefronts for Shopify and Shopify Plus brands. Strong background in Liquid, JavaScript, responsive UI development, product page optimization, cart UX, theme customization, and performance improvements for mobile-first e-commerce experiences.
Technical Skills
• Shopify Liquid
• Shopify Plus
• Shopify CLI
• JavaScript
• HTML
• CSS
• React
• Tailwind CSS
• ThemeKit
• Storefront API
• Git
• Figma
• Klaviyo
• Recharge
• GA4
• GTM
• Lighthouse
Professional Experience
Shopify Frontend Developer
LuxeCart Brands | New York, New York
April 2020 to Present
•Built custom Shopify theme sections, product templates, collection layouts, promotional landing pages, and cart drawer experiences using Liquid, JavaScript, HTML, and CSS
• Improved product page conversion by 17% by redesigning image galleries, CTA placement, variant selectors, product badges, and review placement
• Supported Shopify Plus storefront updates for subscription offers, product bundles, limited-time promotions, and seasonal campaigns
• Reduced mobile page weight by removing unused app scripts, optimizing image loading, and refactoring JavaScript interactions
• Collaborated with UX designers, CRO specialists, paid media managers, and merchandising teams to launch A/B test variants and campaign-specific storefront updates
• Integrated Shopify apps for reviews, loyalty, email capture, subscriptions, upsells, and analytics while monitoring performance impact
Carlos Bennett
Chicago, Illinois
carlosbennett.dev@email.com
Professional Summary
WooCommerce developer with 7+ years of experience building custom WordPress e-commerce websites, checkout workflows, product templates, plugin integrations, and performance-optimized online stores. Skilled in PHP, WooCommerce hooks, WordPress theme development, JavaScript, payment integrations, and technical troubleshooting.
Technical Skills
• WooCommerce
• WordPress
• PHP
• JavaScript
• HTML
• CSS
• ACF
• Gutenberg
• MySQL
• REST APIs
• Stripe
• PayPal
• Elementor
• WP Rocket
• Cloudflare
• Git
Professional Experience
WooCommerce Developer
CommerceWorks Studio | Chicago, Illinois
January 2019 to Present
•Developed custom WooCommerce stores, product templates, checkout flows, category pages, and promotional landing pages for retail, nonprofit, and B2B clients
• Customized WooCommerce checkout fields, shipping rules, tax logic, discount behavior, product bundles, and subscription functionality
• Improved storefront speed by optimizing plugins, caching, database queries, theme files, scripts, image delivery, and hosting configurations
• Troubleshot checkout failures, payment gateway issues, plugin conflicts, broken product variations, email notification problems, and cart errors
• Supported SEO and marketing teams with structured data, redirects, metadata, internal linking, product feed fixes, and campaign landing pages
Ari Johnson
Los Angeles, California
arijohnson.dev@email.com
Professional Summary
Conversion-focused web developer specializing in e-commerce UX, landing pages, product pages, cart optimization, checkout improvements, A/B testing support, and mobile performance. Experienced translating CRO insights into fast, accessible, revenue-focused website experiences.
Technical Skills
• JavaScript
• React
• Shopify
• WooCommerce
• HTML
• CSS
• CRO Testing
• A/B Testing
• Landing Pages
• Product Pages
• Cart UX
• Checkout Optimization
• GA4
• GTM
• Hotjar
• Optimizely
• VWO
• Lighthouse
Professional Experience
Conversion-Focused Web Developer
ScalePath Retail | Los Angeles, California
May 2021 to Present
•Developed CRO test variants for product pages, landing pages, cart drawers, promotional banners, pricing displays, and mobile checkout flows
• Increased landing page conversion rate by 23% through faster page loads, clearer CTA hierarchy, simplified layouts, and improved mobile responsiveness
• Built reusable e-commerce components for product recommendations, trust badges, urgency messaging, promotional offers, and email capture forms
• Partnered with CRO strategists and analytics teams to implement experiments, QA tracking events, and validate test readiness before launch
• Improved Core Web Vitals by reducing unused JavaScript, compressing assets, optimizing font loading, and improving above-the-fold rendering
Your summary should immediately define your specialty, platform experience, technical stack, and commercial impact. Avoid vague claims like “hardworking developer” or “passionate about technology.” Those phrases do not help a recruiter screen you.
Weak Example
Creative web developer with experience building websites and working with teams. Skilled in coding, problem-solving, and creating user-friendly designs.
Good Example
E-commerce web developer with 5+ years of experience building Shopify Plus and WooCommerce storefronts, optimizing product pages, improving checkout UX, and supporting CRO tests. Skilled in Liquid, JavaScript, PHP, WordPress, Shopify APIs, Core Web Vitals, and conversion-focused frontend development.
The good version works because it answers the hiring question fast: what platforms do you know, what type of work do you do, and how does that work support business outcomes?
Your skills section should be specific to the job description. Do not overload it with every tool you have ever touched. Hiring managers want depth, not a giant keyword dump.
Strong e-commerce developer skills include:
•Shopify Plus
• Shopify Liquid
• Shopify CLI
• Shopify Storefront API
• WooCommerce
• WordPress
• PHP
• JavaScript
• React
• HTML5
• CSS3
• Tailwind CSS
• Product Page Development
• Cart Optimization
• Checkout Optimization
• Conversion Rate Optimization
• A/B Testing
• Core Web Vitals
• Google Analytics 4
• Google Tag Manager
• Klaviyo
• Recharge
• Stripe
• PayPal
• REST APIs
• GraphQL
• Git
• GitHub
• Figma
The best approach is to group your skills around the role. For a Shopify frontend developer job, Shopify Liquid, theme customization, product pages, cart UX, and frontend performance should appear before backend tools. For a WooCommerce role, WordPress, PHP, WooCommerce hooks, plugins, and payment integrations should be more prominent.
The best bullet points combine technical work with commercial impact. E-commerce hiring managers care about what you built, but they care even more about what improved after you built it.
Use this structure:
Action + platform or technology + e-commerce area + measurable result
Weak Example
Worked on Shopify product pages and fixed bugs.
Good Example
Rebuilt Shopify product page templates using Liquid and JavaScript, improving mobile add-to-cart rate by 19% and reducing layout-related support tickets.
Weak Example
Helped with WooCommerce checkout updates.
Good Example
Customized WooCommerce checkout fields, payment gateway logic, and cart messaging, reducing checkout abandonment by 14% during a quarterly CRO initiative.
Weak Example
Improved website speed.
Good Example
Improved Core Web Vitals by reducing unused JavaScript, compressing images, removing unnecessary app scripts, and improving LCP by 37%.
The weak examples describe tasks. The good examples show value, platform relevance, and impact.
Recruiters usually do not evaluate code quality during the first screen. They look for fast evidence that your background matches the role.
For an e-commerce web developer resume, they scan for:
•Shopify, Shopify Plus, WooCommerce, or the required platform
• Frontend technologies such as JavaScript, HTML, CSS, React, and Liquid
• Checkout, cart, product page, and merchandising experience
• Performance optimization and Core Web Vitals
• CRO, A/B testing, or conversion-focused work
• Examples of measurable business impact
• A portfolio or GitHub link with relevant e-commerce work
The biggest mistake is making the recruiter infer your fit. If the job is for a Shopify frontend developer and your Shopify work is hidden under generic “website maintenance,” your resume may get skipped even if you are qualified.
Many e-commerce developers undersell themselves because they describe technical tasks without explaining revenue relevance.
Common mistakes include:
•Listing Shopify or WooCommerce only in the skills section without showing project depth
• Writing generic web developer bullets that could apply to any website
• Forgetting checkout, cart, product page, and merchandising experience
• Leaving out performance metrics, conversion improvements, or revenue-adjacent outcomes
• Overloading the resume with unrelated frameworks that dilute e-commerce positioning
• Using design-heavy templates that make ATS parsing harder
• Including outdated tools while burying modern platform experience
• Failing to include a portfolio with live storefront examples or relevant case studies
The fix is simple: make every section prove that you can improve an online store’s user experience, reliability, performance, and revenue potential.
A strong e-commerce developer resume should change slightly depending on the job.
For Shopify Plus roles, emphasize:
•Shopify Liquid
• Shopify CLI
• Theme architecture
• Storefront API
• Checkout extensibility
• Product templates
• App integrations
• Site speed
• Conversion-focused UX
For WooCommerce roles, emphasize:
•WordPress
• PHP
• WooCommerce hooks
• Custom themes
• Plugin troubleshooting
• Payment gateways
• Shipping and tax logic
• Database and caching optimization
For conversion-focused web developer roles, emphasize:
•CRO testing
• Landing pages
• Product page optimization
• Cart UX
• Checkout improvements
• A/B testing tools
• Analytics implementation
• Mobile performance
Do not use the same resume for all three. The overlap is real, but the hiring intent is different.
Use keywords naturally in the summary, skills, experience, and project sections. Do not stuff them into the resume without context.
Relevant keywords include:
•E-commerce web developer
• Shopify frontend developer
• Shopify Plus developer
• WooCommerce developer
• Conversion-focused web developer
• Shopify Liquid
• Product page optimization
• Cart optimization
• Checkout optimization
• CRO
• Conversion rate optimization
• A/B testing
• Merchandising systems
• Storefront development
• Mobile UX
• Core Web Vitals
• Site speed optimization
• Product templates
• Checkout flow
• Payment gateway integration
• Third-party app integration
• Google Analytics 4
• Google Tag Manager
Keywords help ATS alignment, but proof gets interviews. A keyword without a strong bullet point behind it is weak positioning.
For e-commerce web developer jobs, your portfolio should support your resume. It does not need to show every project. It needs to show the right evidence.
Include:
•Shopify or WooCommerce storefront examples
• Before and after performance improvements
• Product page or checkout optimization case studies
• Mobile UX improvements
• Landing pages tied to campaigns
• Screenshots if live work is under NDA
• Your role, tools used, and measurable outcome
• GitHub examples for non-client work when appropriate
A strong portfolio helps hiring managers believe the resume. A weak portfolio creates doubt, especially for frontend-heavy roles where visual execution matters.
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