Choose from a wide range of CV templates and customize the design with a single click.
Use ATS-optimised CV and resume templates that pass applicant tracking systems. Our CV builder helps recruiters read, scan, and shortlist your CV faster.
Use professional field-tested resume templates that follow the exact CV rules employers look for.
Create CV
Use professional field-tested resume templates that follow the exact CV rules employers look for.
Create CVA resume maker with bullet points is only as powerful as the logic behind those bullet points.
Most candidates assume bullet points are just formatting. They are not. Bullet points are the core decision-making layer of your resume. This is where recruiters decide whether you are worth interviewing.
If your bullet points are weak, your resume fails.
If your bullet points are strong, even an average-looking resume can outperform competitors.
This guide explains how professional resume makers use bullet points strategically, how ATS and recruiters evaluate them, what separates high-performing bullets from ignored ones, and how to use resume tools to generate bullet points that actually convert.
Recruiters do not read resumes line by line.
They scan.
Bullet points control what they see, how fast they understand it, and whether they continue reading.
Within 6–10 seconds, recruiters look for:
Clear role alignment
Evidence of results
Business impact
Scope of responsibility
Signals of ownership
Bullet points are the fastest way to communicate all five.
A resume maker with bullet points should optimize for scan efficiency and impact clarity, not just visual structure.
ATS systems break bullet points into searchable text.
They look for:
Keywords (tools, skills, job titles)
Context (how those keywords are used)
Frequency and relevance
Alignment with job descriptions
Natural keyword integration
Clear action verbs
Role-relevant terminology
The most effective model is:
Every bullet should answer:
What did you do?
Where or how did you do it?
What was the outcome?
Weak Example:
“Handled customer service inquiries.”
Good Example:
“Resolved 120+ weekly customer inquiries, improving satisfaction scores by 28% through streamlined support workflows.”
What changed:
Added scale (120+ inquiries)
Keyword stuffing
Generic phrases
Missing context
Important insight:
ATS does not reward fluff. It rewards relevance.
Added result (28% improvement)
Added method (streamlined workflows)
This transforms a basic task into a strong performance signal.
“Responsible for managing projects.”
“Worked on marketing campaigns.”
These are expected, not impressive.
“Improved team performance.”
“Helped increase sales.”
No numbers = no credibility.
No context = no value.
Most tools:
Pull from templates
Replace verbs
Suggest generic metrics
Copy common phrasing
This leads to:
Repetitive bullets
Over-polished language
Lack of differentiation
They do NOT start with writing.
They start with extraction.
List:
Revenue generated
Costs reduced
Time saved
Projects delivered
Teams led
Systems improved
Include:
Tools used
Environment
Industry
Scale
Use:
Percentages
Dollar amounts
Time metrics
Volume metrics
Make bullets:
Short
Direct
Impact-focused
Best practice:
1–2 lines max
15–25 words ideally
Too short = lacks detail
Too long = reduces readability
Focus on:
Projects
Internships
Academic work
Transferable skills
Focus on:
Results
Ownership
Growth impact
Focus on:
Business outcomes
Strategic decisions
Revenue and scale
Weak Example:
“Managed social media accounts.”
Good Example:
“Grew social media engagement by 65% and increased follower base by 40K through targeted content strategy and analytics optimization.”
Weak Example:
“Worked with cross-functional teams.”
Good Example:
“Collaborated with cross-functional teams across product, marketing, and engineering to launch features that increased user retention by 22%.”
CANDIDATE NAME: SARAH MITCHELL
TARGET ROLE: SENIOR MARKETING MANAGER
LOCATION: CHICAGO, IL
PROFESSIONAL SUMMARY
Senior Marketing Manager with 10+ years driving brand growth and revenue through data-driven campaigns, increasing customer acquisition and engagement across digital channels.
CORE SKILLS
Digital Marketing
Campaign Strategy
SEO & SEM
Analytics
Content Marketing
PROFESSIONAL EXPERIENCE
SENIOR MARKETING MANAGER | BRIGHTEDGE MEDIA | 2019–PRESENT
Increased lead generation by 55% through multi-channel digital campaigns
Reduced cost-per-acquisition by 30% via performance optimization
Led a team of 6 marketers to execute campaigns generating $12M in revenue
MARKETING MANAGER | GROWTHLAB | 2015–2019
Improved campaign ROI by 40% through A/B testing and audience segmentation
Launched content strategy that boosted organic traffic by 120%
Managed $2M annual marketing budget with consistent performance growth
EDUCATION
Bachelor’s in Marketing – Northwestern University
TOOLS
Google Analytics
HubSpot
SEMrush
GOOD EXAMPLE
“Increased lead generation by 55% through multi-channel digital campaigns.”
WEAK EXAMPLE
“Responsible for running marketing campaigns.”
GOOD EXAMPLE shows measurable impact and strategy. WEAK EXAMPLE shows only responsibility.
Order bullets by impact:
Biggest wins first
Most relevant second
Supporting details last
Align:
Keywords
Terminology
Tools
Highlight:
Promotions
Increased responsibility
Larger scope over time
Each bullet should add new information.
Trying to sound impressive instead of being specific.
Reality:
Specific beats impressive.
A resume maker with bullet points is not about generating more bullets.
It is about generating better ones.
If your bullet points clearly show:
What you did
How you did it
What impact you created
You will stand out.
If they only show what your job was supposed to be, you will blend in.
That is the difference between getting interviews and getting ignored.
Upload CV
Import from Linkedin
