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Create CVCreating an ATS friendly account manager CV requires more than listing sales experience or client relationships. Most organizations now rely on Applicant Tracking Systems (ATS) to filter resumes before hiring managers review them. These systems scan CVs for relevant keywords, structured information, and alignment with the job description.
For account manager roles, recruiters expect candidates to demonstrate client relationship management, revenue growth, business development, and cross-functional coordination. A well-structured CV optimized for ATS ensures your experience, achievements, and skills are clearly recognized by both automated systems and recruiters.
This guide explains how ATS systems evaluate account manager CVs, what hiring managers expect from account management professionals, and how to structure an ATS friendly CV template that increases interview opportunities.
Before writing an account manager CV, it is important to understand how Applicant Tracking Systems process resumes.
Many companies use ATS platforms such as Workday, Greenhouse, Lever, iCIMS, Taleo, and SmartRecruiters to manage hiring pipelines and evaluate candidates automatically.
The ATS scans and extracts structured information from the CV, including:
candidate name and contact information
job titles and employment history
client management experience
key skills and competencies
education and certifications
If the resume contains complex formatting such as , the ATS may fail to read sections correctly.
Beyond ATS compatibility, hiring managers evaluate whether candidates can grow and maintain client relationships while driving revenue performance.
Account managers serve as the primary contact between clients and internal teams, making relationship management and communication critical.
A strong account manager CV should highlight skills such as:
client relationship management
revenue growth and account expansion
contract negotiation
sales strategy development
stakeholder management
customer retention
The structure of your CV plays a major role in ATS compatibility. A clear hierarchy ensures both ATS systems and recruiters can easily interpret your experience.
Below is a proven ATS optimized account manager CV structure.
Your CV header should include simple contact information.
Include:
Full name
Phone number
Professional email address
City and country
LinkedIn profile (optional)
Avoid placing this information inside text boxes or graphics, as ATS systems may not detect it.
The system compares the CV with keywords used in the job description.
For account manager roles, common keywords include:
account management
client relationship management
revenue growth
customer retention
contract negotiation
sales strategy
business development
Resumes lacking these keywords often receive lower ATS rankings.
After parsing and keyword analysis, the ATS ranks candidates based on:
relevance of experience
keyword matches
job title alignment
skill coverage
Recruiters typically review only the highest-ranked CVs.
cross-functional collaboration
performance reporting
These competencies demonstrate the candidate’s ability to manage accounts strategically and deliver business results.
Modern account managers often work with CRM platforms and analytics tools.
Examples include:
Salesforce
HubSpot CRM
Microsoft Dynamics
Zoho CRM
Microsoft Excel and PowerPoint
data reporting dashboards
Mentioning these tools improves ATS keyword matching.
A strong professional summary introduces your experience and account management expertise in a concise format.
Example:
Results-driven account manager with 6+ years of experience managing enterprise client relationships and driving revenue growth. Skilled in contract negotiation, strategic account planning, and cross-functional collaboration. Experienced using Salesforce and CRM analytics tools to improve client retention and identify upselling opportunities.
A well-written summary should highlight:
years of experience
industry expertise
key achievements
relevant tools or systems
The skills section is important for ATS keyword recognition.
Example:
Core Skills
Account management
Client relationship development
Revenue growth strategy
Contract negotiation
Customer retention
Sales forecasting
Strategic account planning
CRM systems (Salesforce, HubSpot)
Data analysis and reporting
This section allows ATS systems to quickly identify key competencies.
The work experience section is the most important part of the CV.
Each job entry should include:
job title
company name
location
employment dates
measurable achievements
Senior Account Manager
Global Solutions Ltd — Amsterdam
March 2020 – Present
Managed a portfolio of 40+ enterprise clients with annual revenue exceeding €5M
Developed strategic account plans that increased customer retention by 20%
Negotiated contracts and service agreements with key stakeholders
Identified upselling opportunities that generated €1.2M in additional revenue
Collaborated with sales, marketing, and product teams to improve client outcomes
This format emphasizes measurable results rather than basic responsibilities.
Recruiters typically write job descriptions using specific keywords.
Including these naturally throughout the CV improves ATS ranking.
Important keyword groups include:
Relationship Management Keywords
client relationship management
customer success
stakeholder communication
client engagement
Sales and Revenue Keywords
revenue growth
account expansion
sales strategy
upselling and cross-selling
Operational Keywords
account planning
performance reporting
pipeline management
contract negotiation
Technology Keywords
CRM systems
Salesforce
HubSpot
Microsoft Excel
Using these keywords across summaries, experience sections, and skills lists strengthens ATS visibility.
Many candidates unintentionally create CVs that ATS systems struggle to read.
Some CV templates include:
graphics
icons
multi-column formatting
colored text boxes
While visually appealing, these formats may prevent ATS systems from correctly parsing information.
Weak CV bullet points often look like:
Responsible for managing client accounts and maintaining relationships.
Stronger bullet points include measurable achievements:
Managed a portfolio of enterprise clients while increasing annual account revenue by 18%.
Recruiters prefer results-driven descriptions.
If a job description mentions account expansion, customer retention, and CRM management, these terms should appear naturally in the CV.
Aligning your CV with job description language significantly improves ATS ranking.
The best CVs balance ATS optimization with readability for hiring managers.
Before submitting your CV, verify the following:
Use a single-column layout
Include keywords from the job description
Avoid graphics and icons
Use clear section headings
Save the CV as DOCX or PDF
Highlight measurable achievements
Following these steps improves ATS compatibility and recruiter engagement.
The file format of a CV can affect how ATS systems read it.
Most ATS platforms prefer:
DOCX (Microsoft Word)
Simple text-based PDF
DOCX files are often safest because they allow clean text extraction.
Avoid formats such as:
scanned PDFs
image-based resumes
JPG or PNG files
Google Docs links
Below is a simplified CV template designed for ATS compatibility.
Name
City, Country
Phone | Email | LinkedIn
Experienced account manager with a strong background in client relationship management and revenue growth. Skilled in strategic account planning, contract negotiation, and CRM systems such as Salesforce and HubSpot.
Account management
Client relationship development
Revenue growth strategies
Contract negotiation
CRM systems (Salesforce, HubSpot)
Customer retention
Strategic planning
Data analysis
Account Manager
ABC Business Solutions — Rotterdam
April 2021 – Present
Managed relationships with 30+ key clients across multiple industries
Increased account revenue by 15% through upselling initiatives
Developed strategic account plans to improve client retention
Coordinated with internal teams to deliver customized solutions
Bachelor of Business Administration
University of Rotterdam
Successful account managers combine relationship management, strategic thinking, and analytical skills.
Examples include:
client communication
stakeholder management
negotiation
relationship building
Important skills include:
sales forecasting
account expansion
revenue strategy
customer retention
Technical tools frequently used by account managers include:
CRM systems (Salesforce, HubSpot)
Microsoft Excel
data analysis tools
reporting dashboards
These skills strengthen both ATS matching and recruiter evaluation.
Even after passing ATS screening, recruiters quickly scan CVs before deciding whether to schedule interviews.
Recruiters typically spend 6–10 seconds reviewing each resume.
Recruiters focus on:
job titles and seniority
revenue impact and achievements
client portfolio size
CRM system experience
years of account management experience
Candidates who clearly show quantifiable business impact stand out.
Recruiters often look for:
revenue growth achievements
client retention success
strong negotiation skills
experience managing high-value accounts
cross-functional collaboration
These signals demonstrate the ability to manage strategic client relationships.
An ATS friendly CV uses clear formatting, relevant keywords, and structured sections so applicant tracking systems can accurately parse information.
Key characteristics include:
simple layout
keyword alignment with job descriptions
standard headings like “Work Experience” and “Skills”
machine-readable formatting
A strong account manager CV usually contains 20–30 relevant keywords related to sales, client management, and revenue growth.
These keywords should appear naturally in:
professional summary
skills section
work experience descriptions
Yes. Quantifiable results significantly strengthen an account manager CV.
Examples include:
revenue growth percentages
client portfolio value
customer retention rates
sales targets achieved
These metrics demonstrate business impact.
The reverse chronological format is typically the best choice. It highlights recent experience and career progression, making it easier for recruiters and ATS systems to evaluate your background.
Most account manager CVs should be one to two pages, depending on experience level. Senior professionals managing large accounts may require two pages to fully present achievements.
Yes. Account managers rely heavily on interpersonal abilities.
Important soft skills include:
communication
negotiation
relationship building
problem solving
These should ideally be demonstrated within experience bullet points.
Yes. Customizing your CV for each job application improves ATS ranking and recruiter relevance.
Adjust:
keywords
professional summary
achievements highlighted
Certifications can strengthen credibility and industry knowledge.
Examples include:
sales management certifications
CRM platform certifications (Salesforce)
business strategy courses
negotiation training programs
Account managers work across many industries, including:
technology
advertising and marketing
financial services
SaaS companies
consulting firms
Tailoring your CV for the target industry improves relevance.
An ATS friendly account manager CV template helps professionals present their experience in a format that both applicant tracking systems and recruiters can easily evaluate. By combining structured formatting, relevant keywords, measurable achievements, and strong client management skills, candidates can significantly improve their chances of securing interviews.
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