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Create CVCreating an ATS friendly Digital Marketing Manager CV template requires more than listing marketing tools or campaign responsibilities. Most companies today use Applicant Tracking Systems (ATS) to scan resumes before a recruiter reviews them. If your CV is not structured properly or does not include the right digital marketing keywords, it may never reach the hiring manager.
Many digital marketing CV examples online focus on listing platforms like Google Ads or social media tools. However, they often overlook ATS optimization, keyword relevance, measurable results, and strategic marketing impact. An effective CV must demonstrate campaign performance, marketing leadership, and data-driven decision-making while remaining easily readable for automated systems.
This guide explains how to build a Digital Marketing Manager CV that passes ATS screening and clearly communicates marketing expertise.
This article provides:
a complete ATS friendly Digital Marketing Manager CV template
keyword strategies used by marketing recruiters
formatting rules that help resumes pass ATS screening
examples of strong digital marketing experience descriptions
common mistakes that cause digital marketing CV rejection
An ATS friendly Digital Marketing Manager CV is a resume structured so Applicant Tracking Systems can easily read, categorize, and rank it. These systems scan resumes for keywords, job titles, and relevant skills related to the job description.
Companies often receive hundreds of applications for marketing roles. Instead of manually reviewing every resume, ATS platforms filter candidates by relevance.
Industries that frequently use ATS for marketing hiring include:
technology companies
e-commerce businesses
digital marketing agencies
SaaS companies
global brands with internal marketing teams
If your CV does not include the right digital marketing terminology or structured sections, the ATS may rank your application lower—even if you have strong experience.
ATS software evaluates resumes using several automated methods.
The system scans your resume for keywords related to digital marketing roles.
Examples include:
digital marketing strategy
SEO optimization
paid advertising campaigns
social media marketing
email marketing automation
marketing analytics
conversion rate optimization
Below is a simple ATS compliant Digital Marketing Manager CV template.
Full Name
City, Country
Phone Number
Email Address
LinkedIn Profile
Portfolio or Website (optional)
Results-driven Digital Marketing Manager with X+ years of experience planning and executing data-driven marketing strategies across multiple digital channels. Skilled in SEO, paid advertising, social media marketing, email campaigns, and marketing analytics. Proven ability to increase online visibility, drive traffic, and improve conversion rates through strategic digital marketing initiatives.
Digital marketing strategy
Search engine optimization (SEO)
By the end, you will understand not only how to format your CV but also how ATS systems and recruiters evaluate digital marketing candidates.
content marketing strategy
Resumes with more relevant keywords typically receive higher rankings.
ATS systems identify resume sections such as:
professional summary
marketing skills
professional experience
education
Clear section headings help the system correctly interpret your resume.
After scanning the resume, the ATS assigns a score based on:
keyword relevance
years of experience
job title alignment
measurable results
Digital Marketing Managers who demonstrate data-driven results and multi-channel campaign leadership usually rank higher.
Pay-per-click advertising (PPC)
Social media marketing
Content marketing strategy
Email marketing automation
Marketing analytics and reporting
Conversion rate optimization (CRO)
Marketing campaign management
Marketing automation tools
Digital Marketing Manager
Company Name – City
Month Year – Present
Develop and execute digital marketing strategies across SEO, PPC, social media, and email marketing channels
Manage paid advertising campaigns on Google Ads and social media platforms
Analyze campaign performance using marketing analytics tools such as Google Analytics
Optimize landing pages and marketing funnels to improve conversion rates
Collaborate with content, design, and product teams to align marketing campaigns with business goals
Monitor digital marketing KPIs including traffic growth, lead generation, and ROI
Senior Digital Marketing Specialist
Company Name – City
Month Year – Month Year
Managed SEO strategies to improve organic search rankings and website traffic
Executed paid advertising campaigns across Google Ads and social media platforms
Developed content marketing strategies to increase brand awareness and engagement
Monitored marketing campaign performance and optimized marketing budgets
Digital Marketing Specialist
Company Name – City
Month Year – Month Year
Supported digital marketing campaigns including SEO, social media marketing, and email campaigns
Conducted keyword research and content optimization for search engine rankings
Assisted in campaign reporting and marketing performance analysis
Bachelor’s Degree in Marketing / Business / Communications
University Name – City
Google Ads Certification
Google Analytics Certification
HubSpot Content Marketing Certification
Meta Digital Marketing Certification
Google Analytics
Google Ads
SEMrush or Ahrefs
HubSpot or Salesforce
Meta Ads Manager
Email marketing platforms
Languages: English, Spanish
Availability: Full-time / Remote
Work Authorization: Eligible to work in [Country]
Understanding how to structure your CV increases the chances of passing automated screening.
Your job title should match the role you are applying for.
Examples include:
Digital Marketing Manager
Performance Marketing Manager
Growth Marketing Manager
Online Marketing Manager
Marketing Campaign Manager
Matching job titles improves ATS keyword relevance.
A strong summary should highlight:
years of experience
digital marketing specialization
measurable results
Example:
Digital Marketing Manager with over seven years of experience developing SEO, PPC, and content marketing strategies that increase traffic and conversions.
Digital marketing performance is highly measurable. Recruiters expect metrics.
Examples include:
Increased organic traffic by 120% through SEO strategy
Reduced cost-per-acquisition by 35% through PPC optimization
Grew social media engagement by 80%
Metrics demonstrate marketing effectiveness and leadership.
Digital marketing roles require a mix of strategic, technical, and analytical skills.
SEO skills are essential for improving website visibility.
Key skills include:
keyword research
on-page optimization
technical SEO
link building
content optimization
Many Digital Marketing Managers oversee paid campaigns.
Examples include:
Google Ads management
paid social advertising
campaign optimization
audience targeting
bid strategy management
Content marketing drives engagement and brand awareness.
Important skills include:
content strategy
blog and article planning
video and social media content
storytelling and brand messaging
Data-driven decision making is central to modern marketing.
Key skills include:
marketing analytics reporting
campaign performance analysis
A/B testing
marketing dashboards
conversion optimization
Even strong marketing candidates can fail ATS screening due to formatting issues.
Recommended formatting:
single column layout
clear headings
standard fonts such as Arial or Calibri
10–12 point text size
Elements that can confuse ATS systems include:
tables
graphics
icons
text boxes
multi-column layouts
Best formats include:
DOCX
Avoid image-based resumes.
Digital marketing responsibilities vary depending on the company environment.
Agency roles involve managing campaigns for multiple clients.
Key responsibilities:
client campaign management
cross-channel advertising strategy
marketing reporting
Example bullet points:
Managed digital marketing campaigns for multiple client accounts across SEO and PPC channels
Delivered monthly performance reports with actionable insights
E-commerce marketing focuses heavily on revenue and conversions.
Example responsibilities:
product marketing campaigns
conversion optimization
performance advertising
Example bullet points:
Increased online sales by 40% through targeted digital advertising campaigns
Optimized product landing pages to improve conversion rates
SaaS marketing emphasizes lead generation and growth marketing.
Example responsibilities:
demand generation campaigns
marketing automation
lead nurturing strategies
Example bullet points:
Generated qualified leads through inbound marketing strategies
Managed email automation campaigns to nurture prospects
Many marketing professionals unintentionally create resumes that ATS systems struggle to read.
Failing to include relevant marketing terminology reduces ATS ranking.
Avoid vague statements like:
Responsible for marketing campaigns.
Instead describe specific strategies and results.
Digital marketing roles require measurable impact.
Include metrics whenever possible.
Listing tools alone is not enough.
Demonstrate strategic thinking and campaign leadership.
Senior marketing roles require strategic positioning.
Analyze the job posting and include matching keywords in your CV.
Modern Digital Marketing Managers oversee multiple channels:
SEO
paid search
social media
email marketing
content marketing
Showing cross-channel experience strengthens your profile.
Employers often look for leadership signals such as:
campaign ownership
team collaboration
budget management
These elements demonstrate readiness for senior roles.
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