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Create CVPerformance marketing hiring is driven by measurable revenue contribution, channel ownership, attribution modeling, and budget efficiency. Recruiters and ATS systems evaluating a Performance Marketing Manager CV do not prioritize generic marketing language. They scan for growth metrics, acquisition channels, attribution frameworks, and revenue impact.
An ATS friendly Performance Marketing Manager CV template must therefore mirror how modern marketing organizations evaluate paid acquisition leaders. Most resumes fail because they describe tasks instead of performance outcomes tied to CAC, ROAS, pipeline contribution, and conversion optimization.
Modern ATS systems used by SaaS companies, ecommerce brands, venture-backed startups, and digital agencies search for resumes that demonstrate channel ownership, growth experimentation, marketing analytics fluency, and budget scaling capability.
This guide explains the real evaluation logic behind performance marketing hiring and provides a high-performing ATS friendly CV template designed specifically for Performance Marketing Manager roles.
Recruiters hiring performance marketers review resumes very differently than general marketing roles.
They ask one immediate question:
“Did this candidate drive revenue through paid acquisition or simply manage campaigns?”
ATS systems are configured to detect signals that indicate growth ownership and measurable impact.
Typical ATS keyword queries used by recruiters include:
Performance marketing
Paid acquisition strategy
Paid media optimization
Conversion rate optimization
Customer acquisition cost (CAC)
Return on ad spend (ROAS)
Recruiters evaluating performance marketing candidates analyze resumes through four performance signals.
These signals determine whether a candidate moves forward in the hiring process.
Hiring managers want candidates who have owned specific channels end-to-end.
Signals recruiters scan for include:
Google Ads management
Meta advertising strategy
LinkedIn Ads for B2B acquisition
Programmatic advertising
Affiliate marketing channels
Display advertising optimization
To rank highly in ATS systems and perform well during recruiter screening, the resume structure must prioritize performance signals early in the document.
The most effective CV structure includes:
Professional Summary
Performance Marketing Expertise
Professional Experience
Performance Achievements
Marketing Technology Stack
Education
Growth Leadership Contributions
This structure ensures ATS platforms capture paid acquisition expertise immediately while allowing recruiters to quickly assess measurable impact.
Paid search management
Paid social advertising
Growth marketing experimentation
Marketing attribution models
Demand generation campaigns
Funnel optimization
Digital advertising budget management
If these signals are weak, the resume is scored lower in ATS ranking and recruiter search results.
Most candidates fail because they describe marketing activities, not growth performance outcomes.
Paid acquisition funnel ownership
Resumes that only mention supporting campaigns appear too junior.
Performance marketing is a revenue-driving function.
Recruiters prioritize measurable outcomes such as:
Revenue generated from paid acquisition
Cost per acquisition improvements
Conversion rate growth
Lead volume scaling
Pipeline contribution
Without measurable results, resumes appear operational rather than strategic.
Performance marketing managers typically control large advertising budgets.
Recruiters look for:
Monthly or annual paid media budgets
Channel allocation strategy
Budget scaling experience
ROI optimization decisions
A resume that demonstrates budget responsibility signals trust and seniority.
High-performing performance marketers operate in continuous testing environments.
Recruiters scan for indicators such as:
A/B testing frameworks
Landing page experimentation
Creative testing
Funnel conversion optimization
Attribution modeling improvements
These signals demonstrate growth marketing sophistication.
The summary section determines whether the resume appears aligned with performance marketing leadership roles.
This section must immediately communicate paid acquisition ownership and revenue impact.
Weak Example
“Digital marketing professional with experience managing online campaigns and marketing strategies.”
This summary fails because it could describe any marketing role.
Good Example
“Performance marketing leader with 10+ years driving customer acquisition through paid search, paid social, and growth experimentation. Proven record scaling paid media budgets exceeding $8M annually while improving ROAS, reducing CAC, and optimizing multi-channel conversion funnels across B2B SaaS and ecommerce environments.”
Why this works
It communicates scale, revenue impact, and channel expertise immediately.
This section feeds ATS keyword detection and recruiter scanning.
It should focus on performance marketing capabilities rather than generic marketing skills.
Include competencies such as:
Paid acquisition strategy
Conversion rate optimization
Paid search advertising
Paid social media campaigns
Marketing funnel optimization
Multi-channel attribution modeling
Growth experimentation frameworks
Customer acquisition cost optimization
Marketing analytics and reporting
Demand generation strategy
This section ensures ATS systems correctly classify the candidate as a performance marketing specialist rather than a general marketer.
The experience section is the most important section for ATS scoring.
Recruiters review it for three specific indicators:
Revenue contribution
Channel ownership
Optimization results
Each role should demonstrate clear growth outcomes.
Every role should include:
Advertising channels managed
Budget scale
Growth outcomes
Optimization strategies used
Weak Example
“Managed paid advertising campaigns for digital marketing initiatives.”
This description lacks measurable results and appears operational.
Good Example
“Managed multi-channel paid acquisition strategy across Google Ads, Meta, and LinkedIn advertising platforms with a $4.2M annual media budget, driving a 38% increase in qualified leads while reducing CAC by 27% through funnel optimization and creative experimentation.”
Why this works
It clearly demonstrates revenue impact and channel ownership.
Many marketing resumes hide performance results inside job descriptions.
A separate performance achievements section allows recruiters to immediately identify major wins.
Examples include:
Paid acquisition scaling
Conversion rate improvements
Cost efficiency gains
Lead generation growth
Marketing funnel optimization
Example achievements:
Increased paid acquisition revenue from $6M to $18M annually by scaling high-performing search and social campaigns
Reduced customer acquisition cost by 34% through conversion funnel optimization and improved audience targeting strategies
Implemented marketing experimentation framework enabling weekly testing of creatives and landing pages resulting in 42% conversion rate improvement
These achievements signal growth leadership capability.
Performance marketing leaders are expected to understand marketing technology ecosystems.
However, tools should be presented within analytics and optimization context, not as random software lists.
Example technology categories:
Paid advertising platforms (Google Ads, Meta Ads, LinkedIn Ads)
Marketing analytics tools (Google Analytics, Looker, Tableau)
Attribution platforms (HubSpot, Segment)
Experimentation platforms (Optimizely, VWO)
Marketing automation systems
This demonstrates operational fluency across modern performance marketing infrastructure.
Senior performance marketing roles involve more than campaign execution.
Recruiters also evaluate:
Growth strategy influence
Marketing experimentation culture
Cross-functional collaboration
Revenue forecasting participation
Examples of leadership contributions:
Built cross-channel experimentation framework enabling marketing and product teams to run structured growth experiments
Partnered with sales leadership to align paid acquisition strategy with revenue pipeline goals
Mentored marketing specialists on performance optimization and paid acquisition analytics
This signals readiness for Head of Growth or Director of Performance Marketing roles.
Below is a comprehensive resume example designed for performance marketing leadership roles.
MICHAEL CARTER
Performance Marketing Manager
New York, New York
michael.carter@email.com
(646) 555-9032
LinkedIn: linkedin.com/in/michaelcarter
PROFESSIONAL SUMMARY
Performance marketing leader with 11 years of experience driving revenue growth through paid acquisition strategies across SaaS and ecommerce environments. Expertise in scaling multi-channel paid media campaigns, optimizing marketing funnels, and implementing growth experimentation frameworks that significantly improve customer acquisition efficiency. Proven success managing multi-million-dollar media budgets and delivering measurable revenue impact.
PERFORMANCE MARKETING EXPERTISE
Paid acquisition strategy
Paid search campaign management
Paid social advertising optimization
Conversion rate optimization
Customer acquisition cost reduction
Marketing funnel optimization
Multi-channel attribution modeling
Growth experimentation frameworks
Demand generation strategy
Marketing analytics and reporting
PROFESSIONAL EXPERIENCE
PERFORMANCE MARKETING MANAGER
BrightScale Commerce – New York, NY
2020 – Present
Led global paid acquisition strategy for ecommerce brand generating over $120M in annual revenue.
Managed $6.8M annual paid media budget across Google Ads, Meta, and TikTok advertising platforms
Increased paid acquisition revenue by 64% within two years through funnel optimization and audience segmentation strategies
Reduced CAC by 31% through creative testing and improved targeting algorithms
Implemented cross-channel attribution model improving budget allocation decisions and increasing ROAS across paid media channels
SENIOR DIGITAL MARKETING SPECIALIST
GrowthWave Marketing – Chicago, IL
2017 – 2020
Managed paid acquisition campaigns for high-growth SaaS clients focusing on B2B lead generation.
Optimized LinkedIn and Google Ads campaigns generating over 75,000 qualified leads annually
Increased landing page conversion rates by 45% through structured A/B testing programs
Developed marketing analytics dashboards enabling clients to track campaign performance and ROI metrics
DIGITAL MARKETING ANALYST
MarketForge Digital – Boston, MA
2014 – 2017
Executed paid media campaigns and marketing analytics reporting for ecommerce and SaaS clients.
Managed paid search and display campaigns generating millions of monthly impressions
Conducted conversion funnel analysis improving lead capture efficiency across digital campaigns
EDUCATION
Bachelor of Science – Marketing
Boston University
MARKETING TECHNOLOGY STACK
Paid advertising platforms: Google Ads, Meta Ads, LinkedIn Ads
Analytics tools: Google Analytics, Looker Studio, Tableau
Marketing automation: HubSpot
Experimentation platforms: Optimizely, VWO
GROWTH LEADERSHIP CONTRIBUTIONS
Designed paid media experimentation framework enabling weekly campaign testing across multiple acquisition channels
Partnered with product and sales teams to align paid acquisition campaigns with revenue pipeline growth targets
Mentored junior marketers on conversion optimization and marketing analytics best practices
Many experienced marketers still fail ATS ranking due to subtle resume mistakes.
Performance marketing resumes must include measurable outcomes such as revenue, CAC reduction, and ROAS improvement.
Terms like “digital marketing campaigns” or “marketing strategy” lack specificity.
If the resume does not clearly state ownership of channels like Google Ads, Meta Ads, LinkedIn Ads, or programmatic advertising, ATS systems struggle to classify the candidate correctly.
Marketing leadership resumes should include advertising budget scale.
Budget ownership strongly signals seniority and strategic responsibility.
Modern ATS systems increasingly rely on talent intelligence platforms to analyze resumes.
They evaluate candidates across several signals:
Acquisition channel expertise
Marketing analytics proficiency
Revenue growth outcomes
Marketing technology ecosystem exposure
Budget management experience
Resumes that clearly present performance marketing impact rather than marketing tasks consistently achieve higher ATS ranking scores.
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