Use ATS-optimised CV and resume templates that pass applicant tracking systems. Our CV builder helps recruiters read, scan, and shortlist your CV faster.
Generic Marketing Descriptions
Statements like “Managed marketing campaigns” do not convey strategic brand ownership or measurable impact.
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Tool Mentions Without Context
Listing CRM or analytics tools without tying them to brand growth, awareness, or engagement outcomes reduces ATS relevance.
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Missing Leadership Signals
Omitting team or cross-functional leadership reduces ATS confidence in managerial scope.
ATS cannot evaluate creative portfolios or dashboards. Textual references to brand performance metrics, strategic decisions, and cross-channel outcomes strengthen ATS keyword relevance and human review.
ATS-Optimized Resume Content Example for Brand Manager (United States)
Professional Summary
Brand Manager with 5+ years of experience driving multi-channel brand strategy, positioning, and market growth for consumer and B2B products. Skilled in brand messaging, campaign management, market research, and cross-functional leadership. Proven track record of increasing market share, engagement, and revenue through data-driven and creative brand initiatives.
Core Skills
Brand Strategy
Brand Positioning
Multi-Channel Campaign Management
Market Research & Analysis
Product Launch Management
Brand Awareness Metrics
Engagement Optimization
Cross-Functional Collaboration
KPI Tracking
HubSpot
Google Analytics
Social Media Analytics
CRM Systems
Revenue & Market Share Growth
Marketing Communications
Campaign Performance Evaluation
Professional Experience
Brand Manager
BrightBrand Inc., New York, NY
2019–Present
•Led multi-channel brand campaigns, increasing market share by 12% and social engagement by 25%
•Developed brand positioning and messaging for a portfolio of 5 products, resulting in 18% YoY revenue growth
•Conducted competitive analysis and market research to optimize campaign strategy, improving effectiveness by 20%
•Managed a 4-person brand team and collaborated with marketing, creative, and product teams
Does using “Marketing Manager” instead of “Brand Manager” affect ATS ranking?
Yes. ATS systems favor exact title matches and brand-specific terminology. Generic marketing titles reduce keyword relevance.
Are measurable brand metrics required for ATS success?
Absolutely. Metrics such as market share growth, engagement rates, and revenue impact strengthen both ATS parsing and recruiter evaluation.
Should cross-functional collaboration be emphasized?
Yes. Explicit collaboration with creative, product, and marketing teams signals managerial and strategic scope to ATS and reviewers.
Do portfolio links improve ATS evaluation?
No. ATS cannot parse portfolio links; textual evidence of brand outcomes and strategic contributions is required.
Can generic marketing achievements substitute for brand-specific accomplishments?
No. Only metrics-driven, strategic, and campaign-related brand achievements improve ATS ranking for this role.
An ATS resume for brand manager is evaluated on evidence of strategic brand ownership, measurable market impact, and cross-functional leadership. Modern ATS systems prioritize structured keywords related to brand strategy, campaign performance, and team or project leadership over generic marketing descriptors or visual portfolio elements.
Rejection often occurs when brand expertise is implied but not explicitly documented with measurable outcomes or leadership signals.
Parsing Signals That Matter for Brand Manager Resumes
ATS systems parse structured, outcome-oriented language. High-value signals include:
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