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Create CVAn ATS resume for performance marketing manager is evaluated primarily on quantifiable campaign outcomes, multi-channel performance expertise, and proficiency with analytics and ad platforms. Modern ATS systems prioritize keyword alignment, measurable metrics, and leadership signals over general marketing experience or creative achievements.
Rejection typically occurs when measurable performance impact is implied but not explicitly documented, or when tool and strategy expertise is vague.
ATS systems parse structured, outcome-driven language. Critical signals include:
Resumes fail when:
Generic Campaign Statements
Statements like “Managed digital campaigns” fail because ATS requires measurable and channel-specific results.
Tool-Only Mentions
Simply listing Google Ads or Facebook Ads is insufficient without tying them to KPIs or growth outcomes.
Missing Leadership Signals
Absence of team or cross-functional collaboration reduces ATS confidence in managerial scope.
Performance Marketing Manager
Why It Fails
Performance Marketing Manager
Why It Passes
Primary Weighted Terms
Secondary Weighted Terms
Low-Weight Terms Often Overused
ATS systems favor numeric evidence:
ATS cannot evaluate dashboards or links. Textual evidence describing measurable campaigns, reporting dashboards, and optimization outcomes strengthens ATS relevance and human review.
Professional Summary
Performance Marketing Manager with 6+ years of experience driving measurable growth across paid search, social media, and programmatic campaigns. Expertise in CRO, campaign analytics, multi-channel acquisition, and team leadership. Proven track record of reducing CAC, improving ROAS, and managing large ad budgets across diverse digital platforms.
Core Skills
Performance Marketing
Paid Media Management
Customer Acquisition (CAC)
Conversion Rate Optimization (CRO)
Return on Ad Spend (ROAS)
A/B Testing
Multi-Channel Campaigns
Google Ads
Facebook Ads Manager
Programmatic Advertising
HubSpot
Marketo
Tableau
Audience Segmentation
Landing Page Optimization
Campaign Analytics
Cross-Functional Collaboration
Team Leadership
Professional Experience
Performance Marketing Manager
AdGrowth Solutions, New York, NY
2019–Present
Performance Marketing Manager
NextWave Digital, Austin, TX
2016–2019
Certifications
Google Ads Search Certification
Facebook Blueprint Certification
Education
Bachelor of Science in Marketing, University of Texas at Austin, 2015
Does using “Digital Marketing Manager” instead of “Performance Marketing Manager” reduce ATS ranking?
Yes. ATS systems prioritize exact title matches and role-specific performance marketing terminology.
Are numeric performance metrics required?
Absolutely. KPIs such as ROAS, CPA, conversion rates, and revenue growth strengthen ATS parsing and recruiter evaluation.
Should all ad platforms be listed?
Only platforms tied to measurable campaign outcomes improve ATS relevance. Generic listings without context are insufficient.
Can cross-functional collaboration improve ATS scoring?
Yes. Explicit collaboration with product, analytics, or creative teams signals managerial scope and strategy execution.
Do portfolio links or dashboards impact ATS performance?
No. ATS cannot parse links; textual evidence of campaigns, performance metrics, and optimization outcomes is required.
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