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A Content Marketing Manager resume is evaluated as a revenue-through-content performance document.
This is not a creative writing role. It is a strategic growth function responsible for pipeline influence, SEO visibility, conversion enablement, and brand authority.
In modern ATS pipelines and recruiter screening, Content Marketing Manager resumes are assessed for:
•Organic traffic growth
• Content-attributed pipeline
• SEO strategy ownership
• Editorial leadership
• Conversion performance
• Distribution strategy
• Analytics fluency
The resume must show that content drives measurable business outcomes.
Applicant Tracking Systems categorize this role based on performance marketing and SEO signals.
High-impact keyword clusters include:
•Content strategy
• SEO optimization
• Organic traffic growth
• Keyword research
• Editorial calendar ownership
• Marketing automation
• Lead generation
• Conversion rate optimization
• Content distribution
• CMS management
If the resume reads like a content creator profile rather than a strategic manager, ranking declines.
Ownership and measurable growth determine visibility.
Recruiters typically scan Content Marketing Manager resumes for four core elements.
•Percentage increase in organic traffic
• Keyword ranking improvements
• Domain authority growth
• Backlink acquisition impact
SEO performance is a primary filter.
•Marketing-qualified leads generated
• Content-attributed revenue
• Funnel conversion improvements
• Sales enablement content performance
Content must be tied to revenue.
•Writers managed
• Freelancers coordinated
• Agency oversight
• Content production volume
• Editorial calendar control
Leadership weight determines compensation tier.
Recruiters expect familiarity with:
•Google Analytics 4
• Search Console
• HubSpot
• SEMrush or Ahrefs
• Salesforce
• CMS platforms such as WordPress
• Marketing automation tools
Content without analytics is perceived as tactical, not strategic.
Rejected phrasing:
•Developed engaging blog posts
• Created compelling content
• Managed social media content
Competitive phrasing:
•Increased organic traffic by 78% in 12 months through technical SEO and pillar-cluster strategy
• Generated 1,400+ MQLs annually via gated content strategy
• Improved content-to-demo conversion rate from 2.1% to 4.9%
Impact must be measurable.
Content Marketing Managers are expected to understand:
•Keyword strategy
• Search intent mapping
• On-page optimization
• Internal linking architecture
• SERP positioning
Failure to mention SEO often downgrades the resume.
Content alone does not drive growth. High-performing resumes reference:
•Email distribution
• Paid amplification
• Partnerships
• Repurposing strategy
• Multi-channel content deployment
Distribution signals strategic maturity.
Position as:
•Revenue-focused content strategist
• SEO-driven growth leader
• Editorial operations manager
• Pipeline-generating content architect
Avoid purely creative descriptors.
High-impact Content Marketing Manager resumes include:
•SEO & Keyword Strategy
• Organic Traffic Growth
• Editorial Calendar Leadership
• Lead Generation Content
• Conversion Optimization
• Content Distribution Strategy
• Marketing Automation
• Analytics & Attribution
Each role must define:
•Organic growth metrics
• Pipeline impact
• Content volume
• Team or freelance management
• Systems used
• Conversion performance
Content Marketing Manager
Austin, TX
Executive Profile
Data-driven Content Marketing Manager with 10+ years leading SEO and demand generation strategies across B2B SaaS environments. Proven record of increasing organic traffic by 120% and generating $9M+ in content-attributed pipeline. Experienced managing editorial teams and aligning content strategy with revenue objectives.
Core Expertise
•SEO & Search Intent Strategy
• Content-Led Demand Generation
• Editorial Team Leadership
• Conversion Funnel Optimization
• Marketing Automation Integration
• Keyword Research & SERP Analysis
• CMS & Analytics Platforms
• Cross-Functional Sales Alignment
Senior Content Marketing Manager
GrowthEdge Software | Series B SaaS
•Increased organic website traffic from 85K to 187K monthly visitors within 18 months
• Generated 2,300+ annual MQLs through gated content and pillar-cluster architecture
• Improved content-to-opportunity conversion rate by 38%
• Managed editorial team of 5 writers and 3 freelance contributors
• Implemented SEO optimization framework raising 42 priority keywords into top 5 SERP positions
• Integrated HubSpot workflows to automate lead nurturing
Content Marketing Manager
Velocity Digital
•Scaled blog traffic by 95% through structured keyword mapping strategy
• Increased average session duration by 24% through content UX optimization
• Launched downloadable content assets contributing $3.2M in attributed revenue
• Managed WordPress CMS and coordinated design and development teams
In 2025, Content Marketing Managers are evaluated as growth architects.
Key expectations now include:
•AI-assisted content optimization
• First-party data capture
• Content personalization
• SEO technical collaboration
• Revenue attribution modeling
• Cross-channel integration
Content is no longer top-of-funnel awareness alone. It is measurable revenue infrastructure.
High-ranking Content Marketing Manager resumes often demonstrate:
•Clear organic traffic growth percentages
• Revenue attribution from content
• SERP positioning achievements
• Multi-format content leadership
• Marketing automation integration
• Sales enablement collaboration
Without measurable performance, resumes are categorized as content writers rather than managers.
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