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Create CVMarketing resumes are judged differently than most roles.
You are not evaluated on responsibilities.
You are evaluated on impact, growth, and revenue contribution.
Hiring managers don’t ask:
“Can this person do marketing?”
They ask:
“Can this person drive measurable business results?”
If your resume doesn’t prove that—clearly and quickly—you won’t get interviews.
This guide shows you exactly how to create a marketing resume that passes:
ATS filters
Recruiter screening
Hiring manager comparisons
And positions you as a high-value candidate in a competitive market.
Marketing is one of the most results-driven functions.
Revenue impact
Lead generation performance
Conversion optimization
Channel expertise
Strategic thinking
Most marketing resumes fail because they:
List activities instead of results
Your resume must communicate 4 layers:
Most resumes stop at layer 1.
That’s why they fail.
Header (Name, Contact, LinkedIn, Portfolio if relevant)
Professional Summary
Core Skills / Marketing Stack
Work Experience
Education
Certifications
Campaign highlights
Use vague language
Lack metrics
Top candidates show:
Growth, scale, and measurable outcomes.
Portfolio links
Case studies
This is your positioning.
Years of experience
Marketing specialization
Key achievements
Business impact
Weak Example:
Marketing professional with experience in campaigns.
Good Example:
Performance Marketing Manager with 6+ years of experience driving $10M+ in revenue through paid acquisition, reducing CAC by 35% and scaling multi-channel campaigns across Google Ads, Meta, and LinkedIn.
Digital marketing
SEO / SEM
Paid media
Content marketing
Conversion rate optimization (CRO)
Marketing automation
Lead generation
Analytics tools
Combine tools + outcomes:
Weak Example:
Used Google Analytics.
Good Example:
Leveraged Google Analytics to identify user behavior trends, improving conversion rates by 22%.
This is where you win or lose.
Channel + Action + Result + Metric
Weak Example:
Managed social media campaigns.
Good Example:
Managed multi-channel social media campaigns across Instagram and LinkedIn, increasing engagement by 60% and generating 25% more qualified leads.
Marketing is measurable. Use that.
Revenue generated
ROI / ROAS
Conversion rate
Cost per acquisition (CPA)
Customer acquisition cost (CAC)
Traffic growth
Engagement rates
Candidates with metrics are 2–4x more likely to be shortlisted.
Channels: SEO, Paid Ads, Email Marketing
Tools: Google Analytics, HubSpot, SEMrush
Platforms: Meta Ads, Google Ads, LinkedIn Ads
Methodologies: A/B Testing, Funnel Optimization
Channels: SEO, PPC, Content Marketing
Tools: Google Analytics, HubSpot, SEMrush
Platforms: Google Ads, Meta Ads
Methods: A/B Testing, CRO
Focus on:
ROI
Paid campaigns
CAC reduction
Focus on:
Traffic growth
Engagement
Content strategy
Focus on:
Awareness
Positioning
Campaign reach
Focus on:
Experimentation
Funnel optimization
Scaling strategies
This is the biggest mistake.
Everyone runs campaigns. Few drive impact.
Tools don’t matter without outcomes.
“Worked on marketing strategy” means nothing.
Top marketers don’t present themselves as marketers.
They present themselves as:
Growth drivers.
Shift your language:
Weak Example:
Created email campaigns.
Good Example:
Designed and executed email marketing campaigns that generated $1.2M in revenue and improved open rates by 35%.
Recruiters look for:
Quick proof of results
Relevant channel experience
Clear specialization
If they don’t see results in seconds → rejection.
Hiring managers compare:
Who drove more growth
Who shows strategic thinking
Who understands business impact
High-impact metrics
Ownership of campaigns
Clear specialization
DAVID MARTINEZ
Performance Marketing Manager | New York, NY
Phone: (123) 456-7890
Email: david.martinez@email.com
LinkedIn: linkedin.com/in/davidmartinez
PROFESSIONAL SUMMARY
Performance Marketing Manager with 8+ years of experience driving $20M+ in revenue through data-driven acquisition strategies. Proven expertise in scaling paid campaigns, reducing CAC by 40%, and optimizing multi-channel funnels.
CORE SKILLS
Paid Media Strategy
SEO / SEM
Google Ads, Meta Ads
Conversion Rate Optimization
Marketing Analytics
A/B Testing
WORK EXPERIENCE
Performance Marketing Manager | GrowthLabs | 2020–Present
Managed $2M+ annual ad spend across Google and Meta, generating $10M+ in revenue with 4.5x ROAS
Reduced CAC by 40% through funnel optimization and audience targeting
Led cross-channel campaigns that increased conversions by 35%
Digital Marketing Specialist | MarketEdge | 2016–2020
Executed SEO and PPC strategies that increased organic traffic by 70%
Improved conversion rates by 25% through A/B testing and landing page optimization
EDUCATION
Bachelor of Marketing
New York University
CERTIFICATIONS
Google Ads Certified
HubSpot Inbound Marketing
Marketing is one of the few fields where you can prove your work visually.
Campaign results
Case studies
Before/after metrics
Strategy breakdowns
A strong portfolio can override weaker resumes.
Keywords
Clear structure
Results
Strategy
Clarity
You must satisfy both.
Channels emphasized
Tools mentioned
Metrics highlighted
Summary positioning
Core achievements
Truth
Data
Before applying:
Metrics included in every role
Clear specialization (not generic marketer)
Tools connected to outcomes
Easy to scan in 10 seconds
Strong positioning in summary
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