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Create CVInsurance broker salaries in the UK are one of the most misunderstood compensation structures in the job market. Unlike fixed-salary roles, earnings are heavily influenced by commission, client portfolio value, and revenue generation.
This guide breaks down real salary ranges, how commission actually works, and how top-performing brokers consistently earn significantly above average.
Insurance broker earnings are typically made up of base salary plus commission.
Here is a realistic breakdown:
Junior Insurance Broker: £22,000 to £30,000 base + commission
Mid-Level Broker: £30,000 to £50,000 base + commission
Senior Broker: £50,000 to £80,000 base + commission
Corporate / Commercial Broker: £70,000 to £120,000+ total earnings
Top Performers / High-Net-Worth Brokers: £100,000 to £250,000+ total earnings
Commission can often double or even triple base salary for top performers.
This is where most candidates misunderstand the role.
Typical structure:
Base salary provides stability
Commission rewards revenue generation
Commission models include:
New business commission
Renewal commission
Bonus structures based on targets
Recruiter insight:
Hiring managers focus more on your revenue potential than your experience alone.
Your “book” determines your earning ceiling.
Higher base salaries
Larger corporate clients
Greater commission potential
Lower base salary
Strong earnings in niche markets
Recruiter insight:
Top brokers in regional markets can outperform London salaries if they dominate a niche.
Larger client portfolios = higher recurring income
Retention rates directly impact earnings
High-paying areas:
Commercial insurance
Corporate risk
Specialist sectors (marine, aviation, cyber)
Lower-paying areas:
Personal lines (car, home insurance)
Call-centre style brokerage roles
Insurance brokers are evaluated differently from most roles. It’s not just about skills. It’s about revenue potential.
Have you brought in new business?
Can you maintain long-term relationships?
Do you understand a specific market deeply?
Proven sales performance
Strong client portfolio
Specialisation in high-value sectors
High retention rates
Typical profile:
Entry-level or trainee
Learning sales and products
Salary:
Common mistake:
Typical profile:
2 to 5 years experience
Building client base
Salary:
Key differentiator:
Typical profile:
5+ years experience
Established client relationships
Salary:
What employers expect:
Strong book of business
High retention
Typical profile:
Salary:
Key differentiator:
Renewals create stable, recurring revenue.
Weak Example
Managed client accounts
Good Example
Maintained 92% client retention rate, generating consistent renewal income exceeding £200K annually
Specialists earn more than generalists.
Strong client relationships increase:
Retention
Upselling opportunities
Long-term income
Focus on:
High-value clients
Long-term relationships
Target:
Commercial insurance
Corporate risk
Specialist markets
Employers value:
Revenue generated
Conversion rates
Retention rates
Be known for something specific.
Sales-focused
High earning potential through commission
Risk assessment
Stable salary, lower upside
Client relationship focus
Moderate earning potential
Recruiter insight:
Brokers have the highest earning ceiling due to commission structures.
Hiring managers approve high salaries when:
The broker brings revenue
Has a transferable client base
Can grow business quickly
Name: Michael Bennett
Role: Senior Commercial Insurance Broker
Location: London, UK
PROFESSIONAL SUMMARY
Results-driven Insurance Broker with 10+ years of experience generating high-value commercial business. Proven track record of exceeding revenue targets, maintaining strong client relationships, and specialising in corporate risk solutions.
CORE SKILLS
Commercial Insurance
Client Relationship Management
Sales and Business Development
Risk Assessment
Portfolio Management
Negotiation
PROFESSIONAL EXPERIENCE
Senior Insurance Broker – Corporate Insurance Firm, London
Generated £1.2M in annual revenue through new business and renewals
Maintained 90%+ client retention rate
Managed portfolio of high-value corporate clients
Insurance Broker – Regional Brokerage, Manchester
Consistently exceeded sales targets by 25%
Built client base across SME sector
EDUCATION
Increased demand for specialist brokers
Higher earnings in corporate and niche markets
Growing importance of digital and data-driven sales
Insurance broker salaries are performance-driven.
Brokers who:
Generate revenue
Retain clients
Specialise in high-value sectors
Consistently earn the most.
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