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Create CVIf you’re searching for “marketing executive UK salary,” you’re likely trying to answer a deeper question:
“How much am I actually worth in the current market, and how do I earn more?”
Here’s the direct snapshot:
Entry-Level Marketing Executive: £24,000 – £30,000
Mid-Level Marketing Executive: £30,000 – £40,000
Senior Marketing Executive: £40,000 – £50,000
Marketing Manager Progression: £45,000 – £70,000+
But these numbers alone are misleading.
In reality, salaries in marketing vary massively based on channel ownership, commercial impact, and measurable results.
This guide breaks down how salaries are actually determined across ATS systems, recruiters, and hiring managers in the UK.
Most candidates assume salary is based on experience.
That’s not how hiring decisions are made.
From a recruiter and hiring manager perspective, salary is driven by:
Do you “support campaigns” or own a channel?
Paid media, SEO, email, and performance marketing roles pay more
Generalist roles tend to earn less
Can you tie your work to revenue, leads, or conversions?
Do you understand ROI and campaign performance?
Candidates who show direct business impact earn significantly more.
At this stage, you're expected to:
Support campaigns across channels
Assist with content, email, or social media
Learn tools and reporting
Hiring managers look for:
Strong fundamentals
Evidence of initiative
Basic analytics understanding
Common rejection reason:
Candidates list tasks but show no measurable outcomes.
This is one of the biggest hidden salary drivers.
Paid Media (PPC, Paid Social): £35K – £60K+
SEO: £30K – £55K+
CRM / Email Marketing: £30K – £50K+
Growth / Performance Marketing: £40K – £70K+
Organic Social Media: £25K – £40K
Content Marketing (non-SEO): £25K – £40K
SaaS, eCommerce, fintech pay higher
Charity, education, and publishing typically pay lower
Digital-first roles command higher salaries
Offline-only roles have lower salary ceilings
This is where salaries start to differentiate.
You are expected to:
Own specific marketing channels
Execute campaigns independently
Analyse performance
What differentiates candidates:
Campaign results with measurable metrics
Understanding of customer journey
Ability to optimise performance
Weak Example:
“Managed social media campaigns.”
Good Example:
“Increased lead generation by 35% through targeted LinkedIn campaigns and conversion optimisation.”
At this level, you're expected to:
Own strategy within your channel
Influence marketing decisions
Collaborate across teams
Hiring managers evaluate:
Strategic thinking
Commercial awareness
Campaign scalability
This is the natural progression.
To move up, you must demonstrate:
Leadership capability
Cross-channel understanding
Business impact
Events / Offline Marketing: £25K – £38K
Recruiter Insight:
Candidates who specialise in revenue-driving channels progress faster and earn more.
Salaries typically 15–25% higher
More competition
Higher expectations around performance
Slightly lower salaries historically
Gap closing due to remote work
Modern trend:
Top candidates now negotiate higher salaries regardless of location if they demonstrate strong results.
Recruiters assess far more than experience.
Do you track results?
Can you explain ROI?
Hidden reality:
Two candidates with identical experience can differ by £10K–£20K based on how they present results.
Performance marketing (PPC, paid social)
SEO and organic growth
Data analysis (GA4, dashboards)
Conversion rate optimisation (CRO)
CRM and lifecycle marketing
Basic content posting
Generic social media management
Admin-level marketing tasks
Hiring managers care about outcomes.
No numbers = low perceived value.
Specialisation increases salary.
Marketing is now revenue-driven, not just creative.
Focus on:
Paid media
SEO
CRM
Include:
Leads generated
Revenue influenced
Conversion rates
Top candidates prepare:
Campaign overview
Strategy used
Results achieved
Target:
Scale-ups
SaaS companies
Performance-driven environments
Demonstrating measurable impact
Using competing offers
Positioning yourself as a revenue driver
Asking based on averages
Not justifying your value
Name: Sophie Bennett
Location: Birmingham, UK
Job Title: Senior Marketing Executive
Professional Summary
Results-driven Marketing Executive with 6+ years of experience driving lead generation and revenue growth across digital channels. Proven track record of increasing conversion rates and optimising campaigns to deliver measurable business outcomes.
Core Skills
Paid Media (PPC & Paid Social)
SEO
CRM & Email Marketing
Data Analysis (GA4)
CRO
Campaign Strategy
Professional Experience
Senior Marketing Executive – SaaS Company (UK)
Increased lead generation by 48% through paid media optimisation and landing page improvements
Reduced cost per acquisition by 32% through targeted campaign restructuring
Managed £250K annual ad budget delivering £1.2M in pipeline revenue
Marketing Executive – eCommerce Brand (UK)
Delivered 35% growth in online sales through SEO and email marketing strategies
Improved email conversion rates by 22% through segmentation and automation
Supported multi-channel campaigns driving consistent revenue growth
Education
Salary = Channel Value × Impact × Ownership × Scarcity
Revenue-driven marketers will earn more.
Automation will reduce low-value roles.
Marketers who understand analytics will stand out.
Marketing + Data
Marketing + Growth
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