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Use professional field-tested resume templates that follow the exact CV rules employers look for.
A Performance Marketing Manager resume is evaluated as a paid acquisition and revenue efficiency document.
This role is not screened for campaign familiarity. It is assessed for profitable scaling capability, CAC control, ROAS optimization, attribution modeling literacy, budget allocation discipline, and cross-channel growth strategy.
Hiring teams are evaluating:
•Did this candidate scale spend profitably?
• Can they reduce customer acquisition cost sustainably?
• Do they understand multi-touch attribution?
• Have they managed seven-figure budgets?
• Can they forecast pipeline from paid channels?
Performance Marketing is revenue mathematics. The resume must reflect financial and analytical authority.
Applicant Tracking Systems prioritize:
•Google Ads management
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads
• Programmatic advertising
• Conversion rate optimization
• ROAS improvement
• Customer acquisition cost reduction
• Attribution modeling
• Marketing automation
• Google Analytics GA4
• Data studio dashboards
• A/B testing frameworks
Resumes lacking platform transparency and financial metrics underperform significantly.
Recruiters quickly scan for:
•Annual ad spend managed
• Revenue generated from paid channels
• CAC trends
• ROAS performance
• Funnel optimization exposure
• Collaboration with sales or revenue teams
Without clear financial ownership, the candidate is perceived as a channel operator rather than a performance leader.
CMOs and Growth Leaders assess:
•Did this candidate scale spend without efficiency collapse?
• Can they forecast revenue based on spend?
• Do they manage full-funnel performance?
• Have they reduced acquisition volatility?
• Do they understand incrementality testing?
Performance Marketing Managers must demonstrate predictable growth engineering capability.
Weak example:
•Managed paid advertising budget of $1M.
Strong positioning:
•Managed $3.8M annual paid media budget generating $24M attributable revenue with blended 6.3x ROAS while reducing CAC by 18%.
Spend size without efficiency signals is incomplete.
Modern performance roles require:
•Multi-touch attribution familiarity
• CRM integration
• Conversion tracking accuracy
• Full-funnel optimization
If attribution models are not mentioned, the resume appears outdated.
Listing every platform without performance data reduces credibility.
Depth over breadth is critical.
Advanced-level resumes demonstrate:
•Multi-million-dollar budget ownership
• Blended CAC improvement
• Cross-channel reallocation strategy
• Experimentation frameworks
• Forecasting accuracy
• Team leadership scope
The resume must communicate profitable scaling capability.
Below is a high-performance example aligned with enterprise growth expectations.
Los Angeles, CA
Senior Performance Marketing Manager | Paid Acquisition & Growth Strategy
Data-driven Performance Marketing Leader with 12+ years of experience scaling B2B and e-commerce revenue through paid acquisition, advanced attribution modeling, and funnel optimization. Proven record managing multimillion-dollar budgets while reducing customer acquisition cost and increasing marketing-attributed revenue.
Recognized for building predictable, scalable growth systems.
•Paid Acquisition Strategy
• Multi-Touch Attribution Modeling
• Budget Allocation Optimization
• Conversion Rate Improvement
• CAC & LTV Analysis
• Full-Funnel Campaign Management
• Incrementality Testing
• Cross-Channel Revenue Forecasting
Senior Performance Marketing Manager
High-Growth SaaS Company | 2020 – Present
•Manage $5.2M annual paid media budget across Google, LinkedIn, Meta, and programmatic channels
• Increased marketing-attributed revenue from $28M to $46M within 2 years
• Reduced blended CAC by 21% through audience segmentation refinement and landing page optimization
• Implemented multi-touch attribution framework integrating Salesforce CRM and GA4
• Improved conversion rates from 3.2% to 5.6% via structured A/B testing program
• Forecast paid channel revenue within 4% variance of actual quarterly performance
• Led team of 6 channel specialists
Performance Marketing Manager
National E-Commerce Brand | 2016 – 2020
•Scaled paid revenue from $12M to $34M annually
• Improved blended ROAS from 3.1x to 5.2x
• Reallocated budget across channels reducing acquisition volatility by 17%
• Built dashboard reporting using Google Data Studio
•Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads
• Google Analytics GA4
• Salesforce CRM
• HubSpot
• Google Tag Manager
• Looker Studio
Master of Business Administration
University of Southern California
Bachelor of Science in Marketing Analytics
University of California
To rank competitively:
•Quantify revenue and ROAS performance
• Specify annual ad spend managed
• Include CAC trends
• Mention attribution models used
• Clarify forecasting accuracy
• Avoid design-heavy templates that disrupt ATS parsing
Performance marketing hiring is financially oriented.
In 2025, Performance Marketing Managers are expected to:
•Leverage AI-driven bid optimization
• Conduct incrementality testing
• Integrate CRM-level revenue reporting
• Manage omnichannel attribution complexity
• Balance brand and direct response performance
Resumes must reflect analytical maturity and revenue predictability.
Recruiters prioritize resumes that show:
•Multi-million-dollar budget management
• Reduced CAC over time
• Increased marketing-attributed revenue
• Attribution framework implementation
• Full-funnel optimization
• Team leadership
Performance Marketing Managers are evaluated as paid growth architects.
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