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Create CVIf you’re a copywriter, your resume is not just a document. It is your first conversion asset.
Recruiters don’t read copywriter resumes like traditional resumes. They evaluate them like landing pages. Hiring managers don’t scan for duties. They look for persuasion, clarity, positioning, and measurable impact.
And ATS systems? They’re not looking for creativity. They’re looking for structured relevance and keyword alignment.
This guide breaks down exactly how to build a copywriter resume that passes ATS, captures recruiter attention in seconds, and convinces hiring managers you can drive results.
Most candidates think they’re being judged on creativity. That’s only partially true.
In reality, your resume is evaluated across three layers:
Your resume must:
Match job description keywords
Use standard formatting
Avoid creative layouts that break parsing
Include role-specific terminology like conversion rate optimization, SEO copywriting, brand voice
Fail here, and your resume never reaches a human.
Recruiters don’t read line by line. They scan for:
They write like a job applicant instead of a copywriter.
Responsible for writing website copy and email campaigns.
Increased landing page conversion rate by 38% by rewriting headline hierarchy, CTA structure, and value proposition messaging.
The difference is everything:
One shows tasks
One shows outcomes and thinking
Think of your resume as a funnel:
Your summary must position you immediately.
Your experience must demonstrate measurable impact.
Your skills, tools, and portfolio reinforce credibility.
Role alignment with job title
Recognizable brands or industries
Clear metrics and outcomes
Specialization such as SaaS, eCommerce, B2B, DTC
If they can’t quickly “place” you, you’re skipped.
Hiring managers care about:
Conversion impact
Strategic thinking
Audience understanding
Channel expertise such as email, landing pages, ads
They’re asking one question:
Can this person generate revenue or engagement?
This is not a generic intro. It’s your brand.
Include:
Years of experience
Specialization
Results-driven identity
Key industries or channels
Conversion-focused copywriter with 6+ years of experience driving measurable revenue growth across SaaS and eCommerce brands. Specialized in high-performing landing pages, email funnels, and paid ad copy that consistently increases conversion rates by 20–50%.
This section feeds ATS and recruiter scanning.
Include:
SEO copywriting
Conversion rate optimization (CRO)
Email marketing
Brand voice development
A/B testing
UX writing
Content strategy
Avoid vague skills like “creative writing.”
This is the most important section.
Each bullet must show:
What you did
How you did it
What happened as a result
Action + Strategy + Outcome
Wrote blog posts for company website.
Produced SEO-driven blog content that increased organic traffic by 120% within 6 months by targeting high-intent keywords and optimizing internal linking structure.
Hiring teams look for impact metrics, not activity.
Include:
Conversion rate increases
Click-through rates
Revenue generated
Email open rates
Engagement improvements
Lead generation numbers
If you don’t have direct metrics:
Estimate responsibly
Use percentages
Focus on impact direction
Different copywriters must position differently.
Focus on:
Product messaging
User onboarding flows
Conversion funnels
Technical clarity
Focus on:
Product descriptions
Conversion optimization
Paid ad performance
Customer psychology
Focus on:
Tone of voice
Campaign storytelling
Brand consistency
Creative direction
Focus on:
Keyword strategy
SERP performance
Organic traffic growth
Content structure
These are silent killers:
No measurable results
Generic descriptions
Overly creative formatting
Lack of specialization
No portfolio mention
Too many responsibilities, no outcomes
If your resume reads like a job description, it fails.
Keep it simple:
Use standard fonts
Avoid columns and graphics
Use clear headings
Stick to reverse chronological order
Keep it 1–2 pages
Creativity belongs in your portfolio, not your resume structure.
Mirror:
Keywords
Language
Priorities
This increases ATS match score and recruiter alignment.
Instead of listing tasks, show mini wins:
Rewrote homepage messaging → increased demo bookings by 42%
Optimized email sequence → improved open rates by 28%
Generalists get ignored. Specialists get interviews.
Choose positioning like:
B2B SaaS conversion copywriter
DTC email marketing copywriter
SEO-focused content strategist
Your resume creates interest. Your portfolio closes.
Make sure:
Claims in resume match portfolio examples
Metrics are consistent
Messaging is aligned
Candidate Name: Jordan Blake
Job Title: Senior Conversion Copywriter
Location: New York, NY
PROFESSIONAL SUMMARY
Conversion-focused copywriter with 8+ years of experience driving revenue growth through high-performing landing pages, email funnels, and paid ad campaigns. Proven track record of increasing conversion rates by 30–60% across SaaS and eCommerce brands through strategic messaging, audience research, and A/B testing.
CORE SKILLS
Conversion rate optimization (CRO)
SEO copywriting
Email marketing campaigns
Landing page optimization
A/B testing and experimentation
Brand voice development
UX writing
Content strategy
PROFESSIONAL EXPERIENCE
Senior Copywriter | GrowthLab Agency | 2021–Present
Increased client landing page conversion rates by an average of 42% through message hierarchy restructuring and CTA optimization
Led email campaign strategy generating $2.3M in attributed revenue across 3 major SaaS clients
Developed brand voice frameworks improving messaging consistency across multi-channel campaigns
Collaborated with design and product teams to optimize user flows and reduce drop-off rates
Copywriter | EcomScale | 2018–2021
Wrote product pages that increased average order value by 18% through persuasive storytelling and upsell positioning
Improved Facebook ad CTR by 35% through audience-specific messaging and creative testing
Created email sequences that boosted customer retention by 22%
Junior Copywriter | DigitalEdge | 2016–2018
Produced SEO blog content increasing organic traffic by 95% within 12 months
Supported content strategy initiatives aligned with keyword research and SERP analysis
PORTFOLIO
www.jordanblakecopy.com
EDUCATION
Bachelor’s Degree in Marketing
Before submitting your resume, verify:
Does it show measurable impact?
Is your specialization clear within 5 seconds?
Does it align with the job description?
Are your bullet points outcome-driven?
Is formatting ATS-friendly?
Does it match your portfolio positioning?
Top candidates don’t just list experience. They show:
Strategic thinking
Business impact
Audience understanding
Channel expertise
Clear positioning
Their resumes read like proof of performance, not job history.
Wrong. Structure gets you seen. Creativity gets you hired.
False. You can:
Estimate
Use directional results
Highlight improvements
No. Your resume determines whether your portfolio is even viewed.
Never send the same resume twice.
Adjust:
Keywords
Summary positioning
Highlighted achievements
Skills section
Even small alignment changes can significantly increase interview rates.
Hiring is becoming more performance-driven.
Expect:
More emphasis on measurable outcomes
Greater focus on niche specialization
Stronger alignment with business metrics
Integration of AI-assisted writing tools
Your resume must evolve accordingly.
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