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Create CVIf you're researching the sales assistant salary US, you're likely trying to understand not just base pay—but how much you can actually earn including commissions, bonuses, and career growth into higher-paying sales roles.
Here’s the truth: sales assistant roles are often entry-level, but they sit at the foundation of high-income sales careers. The salary ceiling at this level is modest—but the upside comes from progression into roles like Account Executive, SDR, or Sales Manager.
This guide breaks down average sales assistant salary in the USA, including base pay, commission potential, and how top performers increase their earnings quickly.
Entry-Level (0–2 years): $35,000 – $50,000
Mid-Level Sales Assistant (2–5 years): $45,000 – $65,000
Senior Sales Assistant / Coordinator: $60,000 – $80,000
Minimum: ~$30,000
Average: ~$48,000
Top 10%: $70,000 – $90,000+
Unlike many administrative roles, sales assistants often have variable pay components, especially in performance-driven environments.
Base Salary: 70–90% of total earnings
Commission / Incentives: 5–20%
Bonuses (team or individual): $2,000 – $15,000 annually
Retail Sales Assistant:
Base: $40,000
Commission: $5,000
$35,000 – $50,000
Limited commission in some roles
Often hourly or hourly + bonus
Recruiter Insight:
At this level, employers prioritize reliability, organization, and communication skills over experience. Salary negotiation leverage is low.
$45,000 – $65,000
More exposure to commission structures
Greater responsibility supporting sales reps
Entry-level: ~$2,900 – $4,200/month
Mid-level: ~$3,700 – $5,400/month
Senior: ~$5,000 – $6,700/month
Total: $45,000
B2B Sales Assistant (SaaS company):
Base: $55,000
Bonus: $10,000
Total: $65,000
High-performing Sales Coordinator (enterprise sales team):
Base: $70,000
Bonus: $20,000
Total: $90,000+
Key drivers of higher pay:
CRM expertise (Salesforce, HubSpot)
Pipeline management
Supporting high-performing sales teams
$60,000 – $80,000+
Bonus and performance incentives increase
May manage junior staff or processes
$50,000 – $75,000 base
$65,000 – $90,000 total compensation
Why higher:
Revenue-driven roles
Strong bonus culture
$30,000 – $50,000
Commission varies significantly
$45,000 – $70,000
Stable bonuses tied to team performance
$50,000 – $75,000
Performance-based bonuses
$45,000 – $65,000
Lower commission but stable
New York City: $55,000 – $75,000
San Francisco: $60,000 – $80,000
Los Angeles: $50,000 – $70,000
Chicago: $45,000 – $65,000
Dallas: $40,000 – $60,000
Increasingly common
Often standardized pay bands
Some roles are purely administrative, while others include:
Individual commission
Team-based bonuses
Revenue-linked incentives
This can change total earnings by $10K–$30K+ annually.
Supporting high-performing sales teams leads to higher pay:
Enterprise sales teams → higher bonuses
Retail teams → lower pay but more variability
Candidates with experience in:
Salesforce
HubSpot
CRM analytics
often earn 10–20% more.
Fast-growing companies:
Offer better bonuses
Provide promotion opportunities
Biggest salary jump comes from transitioning into:
Sales Development Representative (SDR)
Account Executive
Salesforce certifications
Data reporting
Pipeline forecasting
SaaS
Tech startups
Enterprise B2B sales
Internal raises: 3–6%
External moves: 10–25%
Accepting base salary without understanding commission structure.
Commission eligibility
Bonus structure
Performance metrics
“I’m okay with the salary offered.”
“I’m excited about the role. Could you clarify how the bonus and commission structure works, and whether there’s flexibility in the base salary or performance incentives based on experience?”
Employers often have limited flexibility on base salary, but more flexibility on:
Bonus targets
Commission structure
Title (which impacts future salary growth)
Year 1: $40K
Year 3: $55K
Year 5: $70K
Transition to SDR: $70K–$100K OTE
Account Executive: $120K–$250K+ OTE
Sales assistants who transition into closing roles can reach:
The sales assistant salary US is modest at the entry level, averaging around $48K—but the real value of the role lies in career acceleration into high-paying sales positions.
Your earning potential depends on:
Industry (tech vs retail)
Commission structure
Proximity to revenue-generating roles
Your ability to transition into sales
The smartest strategy isn’t just maximizing your salary—it’s using the role as a launchpad into six-figure sales careers.
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