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Create CVSales representative salary is one of the most misunderstood compensation structures in the job market. Unlike most roles, salary alone tells you almost nothing.
In sales, your income is determined by performance, deal size, industry, and compensation structure—not just your title.
Two sales reps with the same title can earn $70K vs $300K+ in the same year.
This guide explains how sales compensation actually works in the real hiring market—and how top performers consistently maximize their earnings.
Entry-level (SDR/BDR): $50,000 – $70,000
Junior Sales Rep: $60,000 – $80,000
Mid-level Account Executive: $70,000 – $110,000
Senior Account Executive: $90,000 – $140,000
Enterprise Sales Rep: $120,000 – $180,000+
OTE = Base Salary + Commission
SDR/BDR: $70K – $100K OTE
Mid-level AE: $120K – $180K OTE
Understanding sales salary requires understanding structure.
Base salary (fixed)
Commission (variable)
Bonus (performance milestones)
Accelerators (higher commission after quota)
Equity (common in tech)
Base: $90K
OTE: $180K
SaaS / Tech Sales: $120K – $400K+ OTE
Medical Device Sales: $150K – $350K+
Pharmaceutical Sales: $90K – $180K
Financial Services Sales: $120K – $300K+
Manufacturing / B2B: $80K – $160K
Logistics / Supply Chain: $70K – $140K
Senior AE: $150K – $250K OTE
Enterprise AE: $200K – $400K+ OTE
Reality Insight:
In sales, OTE is the real number—not base salary. Top performers often exceed OTE by 20%–100%.
Quota: $1M revenue
Commission: 10%
If you exceed quota, accelerators can increase commission to 15%–20%.
Recruiter Insight:
High base salary often means lower upside, while lower base + high commission signals high earning potential.
Retail Sales: $40K – $80K
Inside sales (low-ticket products): $50K – $90K
Key Insight:
The higher the deal size and complexity, the higher your earning potential.
SDR (Sales Development Rep): Focus on lead generation
BDR (Business Development Rep): Outbound prospecting
Account Executive (AE): Closes deals
Enterprise AE: Handles large accounts
Account Manager: Retention and upsell
SDR: Lower base, limited commission
AE: Balanced base + commission
Enterprise AE: Highest earning potential
Hiring Reality:
Closing roles (AE, Enterprise AE) always earn more than prospecting roles (SDR/BDR).
San Francisco: Highest OTE potential
New York: Strong base + bonus
Austin: Growing tech hub
Chicago: Strong B2B market
Often same OTE
Broader company access
Hidden Insight:
In sales, location matters less than territory and deal size.
Recruiters are not asking, “How experienced are you?”
They are asking:
What revenue have you generated?
What was your quota and attainment?
What deal sizes have you closed?
Your resume determines your perceived earning potential.
Quota attainment (% achieved)
Revenue generated
Deal size
Sales cycle length
Top candidates highlight:
Quota
Attainment
Revenue
Deal complexity
Weak Example:
“Responsible for selling software solutions to clients.”
Good Example:
“Exceeded $1.2M annual quota by 135%, closing enterprise deals averaging $150K ACV.”
Why this matters:
The second candidate is instantly positioned for higher OTE roles.
Enterprise sales experience
Negotiation and closing
CRM mastery (Salesforce)
Pipeline management
Multi-stakeholder selling
SaaS sales methodology
Basic customer service
Low-ticket sales experience
Lack of quota ownership
Hiring Insight:
Sales is results-driven. Skills matter only if they translate into revenue.
SDR → $80K OTE
AE → $140K OTE
Senior AE → $200K OTE
Enterprise AE → $300K+ OTE
Sales Director → $250K – $500K+
Move into enterprise sales quickly
Sell high-ticket products
Join high-growth industries
Top 10% performers:
Sell complex, high-value solutions
Exceed quota consistently
Work in industries with large deal sizes
Leverage accelerators
Name: Daniel Roberts
Role: Enterprise Account Executive
Location: San Francisco, CA
Professional Summary
High-performing Enterprise Sales Representative with 10+ years of experience driving revenue growth in SaaS and technology sectors. Proven ability to exceed quotas, close high-value deals, and manage complex sales cycles involving multiple stakeholders.
Core Competencies
Enterprise Sales
SaaS Solutions
Negotiation & Closing
Pipeline Management
Salesforce CRM
Strategic Account Management
Professional Experience
Enterprise Account Executive – Salesforce | San Francisco, CA | 2019–Present
Generated $3.5M in annual revenue, achieving 145% of quota
Closed enterprise deals averaging $250K ACV across Fortune 500 clients
Led complex sales cycles involving C-level stakeholders
Account Executive – Oracle | Austin, TX | 2015–2019
Consistently exceeded quota by 120%+ annually
Built pipeline worth $5M+, increasing conversion rates by 30%
Negotiated multi-year contracts with enterprise clients
Education
Bachelor’s in Business Administration – University of Texas
Certifications
Hiring managers evaluate:
Can this person hit quota?
Can they close large deals?
Can they manage complex sales cycles?
If your resume proves this, you qualify for higher compensation bands.
Show quota attainment history
Use competing offers
Negotiate OTE, not just base
Focusing only on base salary
No proof of performance
Accepting first offer without leverage
Yes—especially in:
SaaS and AI sales
Enterprise B2B sales
Subscription-based business models
Demand for high-performing sales reps remains extremely strong.
Primary keywords:
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Secondary keywords:
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Long-tail keywords:
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