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Create CVIf you’re searching for “SDR salary,” you’re not just trying to find a base number. You’re trying to understand how much you can realistically earn, how commission works, and what separates average SDRs from top performers who double their income.
Here’s the direct answer:
A Sales Development Representative (SDR) in the U.S. earns:
Entry-level SDR: $45,000 – $65,000 base
Mid-level SDR: $55,000 – $75,000 base
Senior SDR: $65,000 – $85,000 base
On-Target Earnings (OTE): $70,000 – $120,000+
Top performers (with commission): $120,000 – $160,000+
But here’s the truth most guides don’t explain:
Your base salary matters far less than your ability to generate pipeline.
SDR compensation is performance-driven. The biggest income jumps come from commission, not salary increases.
SDR pay is structured differently from most roles.
Base salary: $50,000 – $70,000
Variable commission: $20,000 – $60,000
OTE (on-target earnings): $70,000 – $120,000
OTE is what you earn if you hit 100% of quota.
Reality check:
Average SDR hits 60%–80% of quota
Top 20% exceed 120% of quota
Bottom performers fall below 50%
Base: $45,000 – $60,000
OTE: $60,000 – $85,000
Base: $55,000 – $70,000
OTE: $75,000 – $100,000
Base: $65,000 – $85,000
OTE: $90,000 – $120,000+
SaaS / tech: $80,000 – $140,000 OTE
Cybersecurity: $90,000 – $150,000 OTE
Fintech: $85,000 – $140,000 OTE
Marketing services: $70,000 – $110,000 OTE
Healthcare tech: $75,000 – $115,000 OTE
Traditional services: $60,000 – $90,000 OTE
This guide breaks down:
How SDR compensation actually works
What determines your earning ceiling
Why some SDRs struggle at $70K while others exceed $150K
How to position yourself for high-paying SDR roles
Your actual earnings depend on performance, not just your offer.
Recruiter insight:
Experience matters less than pipeline generation ability.
Small businesses: $55,000 – $85,000 OTE
Strategic insight:
The more expensive the product, the higher the SDR compensation.
San Francisco: $90,000 – $140,000 OTE
New York: $85,000 – $130,000 OTE
Boston: $80,000 – $120,000 OTE
Austin: $75,000 – $115,000 OTE
Average OTE: $70,000 – $110,000
High performers: $120,000+
Most candidates think SDR pay depends on experience.
It doesn’t.
It depends on your ability to generate qualified pipeline.
Number of qualified meetings booked
Pipeline generated (revenue potential)
Conversion rate to opportunities
Deal size of your target market
Sales cycle complexity
Books low-quality meetings
Struggles to hit quota
Targets small accounts
Consistently exceeds quota (120%+)
Targets enterprise accounts
Generates high-value pipeline
The difference is not effort. It’s effectiveness.
Recruiters scan SDR resumes for performance signals.
Have you hit quota consistently?
What percentage of quota did you achieve?
How much pipeline did you generate?
What tools and outbound strategies do you use?
If your resume lacks metrics, you are seen as average.
Per meeting booked
Per qualified opportunity
Percentage of pipeline generated
$200 per qualified meeting
20 meetings/month = $4,000/month
Annual commission = $48,000
Top companies offer:
Higher commission after 100% quota
Bonuses at 120%+ performance
This is where top SDRs make real money.
SDR → $70K – $100K OTE
Senior SDR → $90K – $120K OTE
Account Executive → $120K – $250K+ OTE
Enterprise AE → $200K – $400K+
Not progressing to AE
Poor performance metrics
Lack of closing skills development
Your resume determines whether you get high-OTE offers.
Quota attainment (%)
Pipeline generated ($ value)
Meeting conversion rates
Sales tools and outbound channels
Weak Example:
Responsible for outbound sales and booking meetings.
Good Example:
Exceeded quota by 135% for 3 consecutive quarters, generating $2.5M in pipeline and booking 25+ qualified meetings monthly.
Why this works:
It proves performance, not activity.
Lead generation
Outbound prospecting
Cold outreach
CRM (Salesforce, HubSpot)
Pipeline generation
Quota attainment
Conversion rate optimization
Sales engagement tools (Outreach, Salesloft)
Account-based prospecting
If you don’t know your numbers, you can’t negotiate.
Calls and emails don’t matter. Pipeline does.
Top SaaS companies pay significantly more.
Know:
Your quota attainment
Pipeline generated
Conversion rates
Focus on:
SaaS
Cybersecurity
Enterprise sales
Look for:
Accelerators
Clear quota structures
High deal sizes
Top SDRs don’t just work harder. They work smarter.
Personalize outreach at scale
Target high-value accounts
Optimize messaging constantly
Leverage multi-channel prospecting
Weak Example:
Made cold calls and sent emails to prospects.
Good Example:
Executed multi-channel outbound strategy targeting enterprise accounts, generating $3M+ pipeline annually with a 28% meeting-to-opportunity conversion rate.
Name: Daniel Roberts
Title: Senior Sales Development Representative
Location: Austin, TX
PROFESSIONAL SUMMARY
High-performing SDR with 4+ years of experience generating pipeline for SaaS organizations. Consistently exceeds quota and drives revenue growth through strategic outbound prospecting and data-driven sales approaches.
CORE COMPETENCIES
Lead Generation
Outbound Prospecting
CRM Management (Salesforce, HubSpot)
Sales Engagement Tools (Outreach, Salesloft)
Pipeline Development
Account-Based Prospecting
PROFESSIONAL EXPERIENCE
Senior SDR | SaaS Company | Austin, TX
Achieved 140% of quota for 4 consecutive quarters
Generated $3.2M in pipeline annually
Booked 30+ qualified meetings per month
Improved email response rates by 35% through personalization strategies
SDR | Tech Startup | Denver, CO
Consistently hit 110%+ of quota
Built outbound campaigns targeting mid-market clients
Increased meeting-to-opportunity conversion rate by 20%
EDUCATION
Bachelor’s Degree in Business Administration
Focus only on base salary
Don’t understand commission structure
Fail to negotiate accelerators
Ask detailed questions about quota
Understand commission payouts
Negotiate OTE, not just base
“Based on my track record of exceeding quota and generating over $2M in pipeline annually, I’m targeting an OTE in the $110K–$130K range with a strong accelerator structure.”
AI-assisted prospecting
Increased focus on pipeline quality
Higher expectations for personalization
Average SDR salaries will remain stable
Top performers will earn significantly more
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