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Create CVIf you’re searching for “email marketing specialist UK salary,” you’re not just looking for a number. You’re trying to understand your market value, how to increase it, and what separates average candidates from top earners.
This guide breaks down exactly how salaries are determined in the UK email marketing market, based on real hiring behaviour, recruiter screening patterns, and what hiring managers actually pay for.
By the end, you’ll understand:
What email marketing specialists really earn across the UK
How salary changes based on experience, company type, and performance
What skills and signals increase your earning potential
How to position your CV to command higher offers
As of 2026, here’s the realistic breakdown across the UK market:
£22,000 – £28,000
Typical roles: Marketing Assistant, CRM Assistant
Often includes platform exposure but limited ownership
£30,000 – £45,000
Core range for most Email Marketing Specialists
Expected to manage campaigns independently
15–30% higher salaries
Higher competition
Stronger focus on commercial performance
Lower base salary but improving rapidly
Remote roles closing the gap
More flexibility, less pressure
Recruiter Insight: London candidates are expected to demonstrate stronger ROI metrics. If you can’t show revenue impact, you won’t command London-level pay.
Hiring managers don’t pay for “email marketing.” They pay for outcomes.
Can you prove:
Campaign-generated revenue
Conversion improvements
Retention impact
If yes → Salary increases significantly
If no → You’re seen as execution-only
High-paying candidates typically have deep experience with:
Klaviyo (especially eCommerce)
HubSpot (B2B lifecycle automation)
£45,000 – £65,000
Titles: Senior Email Marketing Specialist, CRM Manager
Strategic ownership + revenue accountability
£65,000 – £95,000+
Includes lifecycle strategy, retention ownership, team leadership
£250 – £500 per day
High demand for Klaviyo, HubSpot, Salesforce specialists
Key Insight: Salary is not just tied to experience. It’s tied to measurable revenue impact.
Salesforce Marketing Cloud
Braze or Iterable (advanced lifecycle)
Hidden Insight: Listing tools is not enough. You must show what you achieved with them.
Top earners:
Build flows, not just campaigns
Own onboarding, retention, reactivation journeys
Understand segmentation deeply
Lower earners:
Send newsletters
Execute briefs
No ownership of lifecycle strategy
High-paying roles expect:
A/B testing frameworks
Cohort analysis
Customer segmentation strategy
If you only “look at open rates,” you will be capped.
Salary varies heavily by industry:
eCommerce (especially DTC brands)
SaaS companies
Fintech
Agencies (junior-heavy environments)
Non-profits
Traditional SMEs
Sending campaigns
Basic segmentation
Following instructions
Managing flows
Testing and optimisation
Campaign planning
Owning retention KPIs
Driving CLV (Customer Lifetime Value)
Building lifecycle strategy
Managing CRM teams
Influencing business decisions
Owning retention revenue targets
Recruiter Insight: Most candidates never move past Stage 2 because their CV does not show business impact.
Top 10% earners consistently show:
Revenue numbers on CV
Ownership of automation flows
Clear lifecycle strategies
Advanced segmentation examples
They position themselves as revenue drivers, not marketers.
“Managed email campaigns and newsletters for customers.”
“Led lifecycle email strategy generating £1.2M annual revenue, improving retention by 28% through automated flows.”
Difference:
The weak version shows activity
The good version shows business impact
Recruiters scan for:
Revenue metrics
Platform experience
Automation ownership
Industry relevance
If these are missing, your CV gets filtered out regardless of experience.
Modern ATS systems look for:
Keywords: lifecycle marketing, CRM, segmentation, automation
Tools: Klaviyo, HubSpot, Salesforce
Metrics: conversion rate, revenue, retention
Important: ATS gets you seen. Humans decide your salary.
Lifecycle marketing strategy
CRM platform mastery
Advanced segmentation
Revenue attribution
SQL or data analysis
CRO (conversion rate optimisation)
Personalisation engines
HubSpot Email Marketing Certification
Salesforce Marketing Cloud certifications
Recruiter Insight: Certifications only matter when combined with real results.
Remote roles are changing the market:
London salaries becoming accessible UK-wide
Increased competition from international talent
More emphasis on performance over location
Higher earning potential
Flexibility
Niche expertise premiums
Stability
Career progression
Leadership opportunities
Stop describing tasks. Start describing impact.
Revenue
Growth percentages
Retention improvements
Generalists earn less. Specialists command premium salaries.
Name: James Carter
Location: London, UK
Job Title: Senior Email Marketing Specialist / CRM Manager
Professional Summary
Results-driven Email Marketing Specialist with 7+ years of experience driving £5M+ in annual email-attributed revenue across eCommerce and SaaS sectors. Expert in lifecycle marketing, automation strategy, and CRM optimisation, with a proven ability to increase retention, customer lifetime value, and conversion rates through data-driven campaigns.
Core Skills
Lifecycle Marketing Strategy
CRM & Email Automation
Advanced Segmentation
Revenue Attribution
A/B Testing & Optimisation
Klaviyo, HubSpot, Salesforce Marketing Cloud
Professional Experience
Senior Email Marketing Specialist
Company: High-Growth eCommerce Brand (London)
Dates: 2022 – Present
Generated £2.3M in annual email revenue through lifecycle optimisation
Built automated flows increasing retention by 32%
Improved conversion rate by 18% through A/B testing frameworks
Led segmentation strategy increasing campaign engagement by 40%
Email Marketing Specialist
Company: SaaS Company (Manchester)
Dates: 2019 – 2022
Managed global CRM campaigns generating £1.5M annual revenue
Implemented onboarding flows increasing activation rates by 25%
Reduced churn by 15% through targeted lifecycle campaigns
Marketing Assistant
Company: Digital Agency (Leeds)
Dates: 2017 – 2019
Supported campaign execution across multiple clients
Assisted in segmentation and email scheduling
Education
Degree: BA Marketing
University: University of Leeds
Certifications
HubSpot Email Marketing Certification
Salesforce Marketing Cloud Email Specialist
Key Achievements
Increased customer lifetime value by 35%
Generated £5M+ cumulative email revenue
Reduced unsubscribe rates by 22%
The market is shifting toward:
Revenue accountability
Automation expertise
Data-driven decision-making
Candidates who adapt will see salaries rise. Those who remain execution-focused will stagnate.
Email marketing is no longer a “support function.” It is a revenue channel.
The highest-paid professionals are those who:
Own lifecycle strategy
Drive measurable business outcomes
Understand customer behaviour deeply
If your CV doesn’t reflect this, your salary won’t either.
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