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Create CVService Advisor salaries in the UK are often misunderstood because the advertised base salary rarely reflects actual earnings. This is one of the few roles where performance directly drives income, and the gap between average and top performers can exceed £20,000 annually.
This guide breaks down how Service Advisor pay actually works across dealerships, garages, and automotive groups, combining recruiter insight, hiring manager expectations, and real-world earning strategies.
Typical base salary ranges:
Entry-level Service Advisor: £22,000–£26,000
Mid-level Service Advisor: £26,000–£32,000
Senior Service Advisor: £32,000–£38,000+
However, base salary is only part of the picture.
Including bonuses and commission:
Low performers: £24,000–£30,000
Average performers: £30,000–£40,000
High performers: £40,000–£50,000+
Recruiter Insight:
Understanding compensation structure is critical.
Fixed income
Often relatively modest
Acts as a safety net
Based on:
Labour sales
Parts sales
Upselling services
Customer satisfaction scores
£22,000–£26,000 base
£2,000–£5,000 bonus
Typical roles:
Independent garages
Small dealerships
£26,000–£32,000 base
£5,000–£10,000 bonus
What changes:
Hiring managers care far more about your OTE performance history than your base salary expectations.
In franchise dealerships:
Tied to brand KPIs
Customer satisfaction targets
Warranty compliance
Workshop performance
Monthly targets
Key Insight:
Your income is directly linked to revenue you generate for the business.
Higher sales expectations
More customer interaction
Greater responsibility
£32,000–£38,000+ base
£10,000–£20,000+ bonus
Hiring Manager Insight:
At this level, you are judged almost entirely on:
Revenue generation
Customer retention
Efficiency of bookings
Higher earning potential
Structured bonus systems
Brand training
Typical OTE:
Lower base salaries
Less structured bonuses
Smaller customer base
Typical OTE:
Strategic Insight:
Moving from independent garages to franchise dealerships is one of the fastest ways to increase income.
Higher base salary
Higher targets
Greater earning potential
Typical OTE:
Lower base
Lower cost of living
Typical OTE:
Reality Check:
High-performing advisors outside London can still outperform average London-based advisors.
Upselling additional services
Building customer trust
Maximising booking efficiency
Understanding vehicle maintenance needs
Booking jobs
Processing customers
Completing daily tasks
Key Difference:
Top advisors operate like sales consultants, not administrators.
This is where most candidates fail.
They look for:
Monthly sales figures
Bonus achievements
Target performance
CSI scores
Repeat business
Workshop utilisation
Booking optimisation
Weak Example:
Handled customer bookings and service queries
Good Example:
Consistently exceeded monthly sales targets by 15%, generating £20,000+ in additional service revenue per quarter
Learn upselling techniques
Recommend additional services naturally
More customers
Higher earning potential
Technical knowledge improves trust
Enables better recommendations
Monthly revenue
Conversion rates
Customer satisfaction
Limits income
Reduces performance
Weak CV
No negotiation power
Build trust quickly
Communicate clearly
Identify additional needs
Suggest relevant services
Repeat customers
Long-term relationships
High traffic
Strong brand reputation
Junior Service Advisor
Service Advisor
Senior Service Advisor
Service Manager
Aftersales Manager
Service Manager: £40,000–£60,000+
Aftersales Manager: £60,000–£90,000+
Strategic Insight:
Moving into management increases base salary but may reduce commission-based earnings.
Candidate Name: Daniel Harris
Target Role: Senior Service Advisor
Location: Birmingham, UK
PROFESSIONAL SUMMARY
Results-driven Service Advisor with 6+ years of experience in high-volume franchise dealerships. Proven track record of exceeding sales targets, improving customer satisfaction, and maximising service revenue. Strong expertise in upselling, customer engagement, and workshop coordination.
KEY SKILLS
Customer Service & Sales
Upselling & Revenue Growth
Automotive Knowledge
Workshop Coordination
Customer Retention
KPI Performance
PROFESSIONAL EXPERIENCE
Senior Service Advisor – Premier Motors, Birmingham
2020 – Present
Consistently exceeded monthly revenue targets by 20%
Generated £250,000+ annual service revenue
Maintained customer satisfaction scores above 95%
Improved workshop efficiency through optimised scheduling
Service Advisor – AutoCare Garage, Leicester
2018 – 2020
Managed customer bookings and service enquiries
Increased upsell conversion rate by 15%
Built strong customer relationships leading to repeat business
EDUCATION & CERTIFICATIONS
NVQ in Customer Service
Automotive Service Advisor Certification
Your salary is not driven by:
Years of experience alone
Job title
Base salary
It is driven by:
Revenue generation
Sales performance
Customer satisfaction
Dealership environment
Bottom Line:
If you treat the role like a sales position and choose the right dealership, you can significantly outperform average salary expectations.
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