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Create CVAn ATS resume for digital marketing manager is primarily evaluated for keyword alignment, campaign ownership, and measurable results, rather than creative storytelling. Applicant tracking systems focus on distinguishing candidates who lead digital strategies from those executing tactical marketing tasks.
Key evaluation layers include:
Resumes may fail ATS parsing even if they describe strong campaign experience because metrics, tools, and scope are not clearly articulated.
High-ranking ATS resumes integrate role-specific keywords directly into achievements and responsibilities. Generic descriptors such as “digital enthusiast” or “brand storyteller” do not influence ATS scoring.
Strong resumes demonstrate:
Weak resumes often only list tasks like “managed campaigns” without measurable impact, which reduces ATS visibility.
ATS systems evaluate tools in context, not isolated skill listings. For digital marketing managers, high-value tools include:
Resumes that merely list these tools without tying them to campaign metrics are scored lower.
Digital Marketing Manager
Led multi-channel campaigns with a $1.8M annual budget, generating 48% increase in qualified leads. Developed and executed SEO, PPC, email, and social campaigns, increasing organic traffic by 35% and conversion rates by 22%. Implemented marketing automation workflows in HubSpot, improving email engagement by 30%. Directed 12 product launches, contributing to $6M revenue growth.
Why it passes:
Digital Marketing Manager
Responsible for executing online marketing campaigns across multiple channels. Collaborated with internal teams to optimize content and improve engagement. Assisted in social media and email marketing initiatives.
Why it fails:
ATS systems prioritize quantifiable results. High-impact metrics include:
Statements like “improved engagement” without numbers are largely ignored by ATS.
Digital marketing manager resumes are evaluated for consistent progression toward leadership in digital channels. Fluctuating titles like “Marketing Coordinator” or “Digital Specialist” without clear growth can reduce ATS ranking.
Strong profiles show:
Generate an ATS-optimized resume content example for a Digital Marketing Manager in the United States
Digital Marketing Manager with 7+ years of experience leading multi-channel campaigns for B2B and B2C technology companies. Skilled in SEO, PPC, email, social media, and marketing automation to drive traffic, conversions, and revenue growth. Proven ability to manage budgets, lead teams, and optimize campaigns using analytics-driven insights. Experienced in Google Analytics, HubSpot, Salesforce Marketing Cloud, SEMrush, and Tableau.
Digital Marketing Strategy
SEO & SEM
PPC Campaigns
Social Media Marketing
Email Marketing
Marketing Automation
Google Analytics
HubSpot
Salesforce Marketing Cloud
Marketo
Content Marketing
Campaign Management
Budget Management
ROI Optimization
Lead Generation
Conversion Optimization
Customer Acquisition
Data Analytics
Team Leadership
Senior Digital Marketing Manager
Tech Solutions Inc., New York, NY
2019 – Present
Digital Marketing Manager
GrowthStart Technologies, Boston, MA
2015 – 2019
Google Analytics Certified
HubSpot Inbound Marketing Certification
Facebook Blueprint Certification
Bachelor of Science in Marketing, University of California, Berkeley, 2014
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