Choose from a wide range of CV templates and customize the design with a single click.
Use ATS-optimised CV and resume templates that pass applicant tracking systems. Our CV builder helps recruiters read, scan, and shortlist your CV faster.
Use professional field-tested resume templates that follow the exact CV rules employers look for.
Create CV
Use professional field-tested resume templates that follow the exact CV rules employers look for.
Create CVIf you're researching email marketing specialist salary US, you're likely trying to understand more than just averages. You want to know what you can realistically earn, how compensation scales, and how to position yourself for higher pay in a performance-driven marketing role.
Email marketing specialists sit in a unique compensation category. Unlike many marketing roles, their impact is directly tied to revenue (ROI, conversion rates, customer lifetime value). That means salaries are influenced not just by experience, but by measurable performance.
This guide breaks down email marketing specialist salary per year, total compensation (base + bonus + equity), salary by experience, industry differences, and negotiation strategies from a real hiring perspective.
Entry-level (0–2 years): $55,000 – $75,000
Mid-level (3–5 years): $70,000 – $95,000
Senior (6–10 years): $90,000 – $125,000
Lead / Manager: $110,000 – $150,000
Entry-level TC: $60,000 – $80,000
Mid-level TC: $80,000 – $110,000
Senior TC: $105,000 – $150,000
Base salary: $55,000 – $75,000
Bonus: 5–10%
Typical roles: Email coordinator, CRM assistant
Recruiter perspective: At this level, candidates are hired for execution skills, not strategy.
What increases entry-level salary:
Hands-on experience with tools like Klaviyo, HubSpot, Salesforce Marketing Cloud
Internship experience in eCommerce or SaaS
Basic HTML/CSS for email
Base: $80,000 – $130,000
Bonus: 15–30% tied to revenue
Total compensation: $100,000 – $180,000
Why high: Email is often the top revenue channel (20–40% of total sales).
Base: $85,000 – $140,000
Equity: $20K – $100K
Total compensation: $110,000 – $180,000
Focus is on lifecycle marketing, retention, and expansion revenue.
Top 10% (high-growth SaaS/eCommerce): $140,000 – $200,000+
Key Insight: Email marketing specialists who directly influence revenue channels (eCommerce, SaaS lifecycle marketing) can earn significantly more due to performance-based bonuses and revenue attribution.
Base salary: $70,000 – $95,000
Bonus: 10–20%
Total compensation: $80,000 – $110,000
At mid-level, compensation is tied to your ability to drive measurable results, not just execute campaigns.
Hiring managers look for:
Ownership of lifecycle campaigns
A/B testing experience
Segmentation and personalization strategies
Revenue attribution (open rate alone is not enough)
Base salary: $90,000 – $125,000
Bonus: 15–25%
Equity (SaaS/startups): $10K – $50K annually
Senior specialists are expected to own the email channel as a revenue driver.
Why some senior candidates earn $130K+:
Proven track record of increasing conversion rates
Experience managing large subscriber databases
Cross-channel integration (SMS, paid ads, CRM automation)
Base salary: $110,000 – $150,000
Bonus: 20–30%
Equity: $20K – $100K+
At this level, you're managing strategy, team performance, and revenue impact, not just campaigns.
Base: $60,000 – $90,000
Bonus: 5–10%
Lower pay but faster skill development
Base: $65,000 – $100,000
Bonus: 5–15%
More stability, less upside
$85,000 – $140,000
Focus on onboarding, retention, upsells
$80,000 – $130,000
Works with customer data and automation platforms
$90,000 – $150,000
Higher pay due to technical complexity
$90,000 – $160,000+
Highest earning potential due to direct revenue impact
San Francisco: +25–35% (especially SaaS)
New York City: +20–30%
Los Angeles: +15–25%
Midwest / South: 10–20% lower
Remote roles: Increasingly standardized but may include geo-adjustments
70–85% of total earnings
Fixed and predictable
10–30% of salary
Often tied to:
Revenue generated from email
Conversion rate improvements
Customer retention metrics
RSUs or stock options
Vesting: typically 4 years
Can significantly increase long-term earnings
Healthcare (often employer-subsidized)
401(k) match (3–5%)
PTO: 15–25 days
Remote flexibility (major perk in marketing roles)
Unlike many roles, email marketing is directly measurable.
If you can prove:
Revenue generated
ROI improvements
Conversion growth
You command higher pay.
Higher salaries go to candidates with:
Marketing automation platforms (Klaviyo, Braze, HubSpot)
SQL or data analysis
HTML/CSS for email templates
SaaS and eCommerce pay the most
Agencies and corporate roles pay less
Recruiters prioritize proof of impact over years of experience.
Weak Example:
“I managed email campaigns for a company.”
Good Example:
“I increased email-driven revenue by 35% through segmentation and automation.”
Stop focusing only on:
Open rates
Click-through rates
Focus on:
Revenue per subscriber
Customer lifetime value
Conversion rates
eCommerce
SaaS
Subscription businesses
High-paying specialists know:
Klaviyo or Braze
Salesforce Marketing Cloud
Customer segmentation and automation
Most salary jumps come from switching roles.
Typical increase:
Don't just negotiate base salary.
Also negotiate:
Performance bonuses
Equity grants
Sign-on bonuses
Early career: $60K → $90K
Mid-career: $90K → $130K
Senior/leadership: $130K – $200K+
Top marketing leaders overseeing lifecycle channels can earn:
An email marketing specialist salary in the US ranges from $60,000 to over $200,000+, depending on:
Experience
Industry
Technical skills
Revenue impact
The biggest drivers of high compensation are:
Ability to directly generate revenue
Working in SaaS or eCommerce
Strong negotiation and positioning
If you treat email marketing as a revenue function rather than a support role, your earning potential increases dramatically.
Upload CV
Import from Linkedin
