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Create CVIf you're searching for "Sales Operations Manager salary," you're not just trying to find a number. You're trying to understand your true market value, how companies actually price this role, and what separates a €70K operations profile from a €180K revenue operations leader.
This guide breaks down compensation through real hiring logic, combining ATS screening, recruiter evaluation, and how sales leaders decide who gets top-tier offers.
A Sales Operations Manager is not just a reporting or CRM role. At higher levels, this position directly influences revenue growth, forecasting accuracy, and sales productivity.
High-value Sales Ops Managers:
Drive pipeline strategy and forecasting accuracy
Optimize sales processes across the funnel
Influence revenue decisions with data
Partner with VP Sales and CRO
Lower-value profiles:
Maintain CRM systems
Generate reports
Execute admin tasks
Entry-level: $80,000 – $105,000
Mid-level: $105,000 – $135,000
Senior: $135,000 – $170,000
Director / RevOps Lead: $170,000 – $240,000+
Entry-level: €55,000 – €75,000
Mid-level: €75,000 – €100,000
Senior: €100,000 – €135,000
Salary is not determined by years of experience. It’s determined by revenue impact.
Hiring managers ask:
“Does this person influence revenue, or just report on it?”
High-paid candidates:
Own forecasting models
Influence pipeline strategy
Drive conversion improvements
Lower-paid candidates:
Pull reports
Maintain dashboards
Track KPIs without influencing them
This gap is exactly why salaries vary dramatically.
Director / Head of RevOps: €130,000 – €180,000+
Entry-level: £45,000 – £65,000
Mid-level: £65,000 – £90,000
Senior: £90,000 – £130,000
Director: £120,000 – £170,000+
SaaS / Tech: +20–50% higher salaries
Startups: Lower base, high equity upside
Enterprise: Higher base stability, lower upside
Salary increases with complexity:
SMB sales → lower compensation
Mid-market → mid-range
Enterprise / multi-region → premium
High-value Sales Ops Managers master:
Salesforce (advanced automation, architecture)
HubSpot (growth-focused ops)
BI tools (Tableau, Looker, Power BI)
SQL or data querying
Candidates limited to basic CRM usage hit salary ceilings quickly.
Who you work with matters:
Sales Managers → lower salary
Directors → mid-level
VP Sales / CRO → high compensation
Early startup: Broad role, lower base, equity upside
Scale-up (Series B–D): Highest salary growth
Enterprise: Structured pay, bonus-driven
Recruiters don’t just read your resume. They instantly place you into a value tier.
Signals:
Tool-focused experience
No revenue impact
Task execution
Signals:
Strong dashboards
Limited strategic input
Reactive insights
Signals:
Revenue impact metrics
Forecast ownership
Sales leadership collaboration
Signals:
Full funnel ownership (marketing + sales + CS)
Scaling revenue engines
Executive-level influence
Most candidates are underpaid because they position themselves as support functions.
“Responsible for maintaining Salesforce and generating sales reports.”
“Redesigned sales pipeline structure, increasing forecast accuracy by 32% and improving conversion rates by 18% across a $50M revenue funnel.”
The difference is perceived revenue ownership.
Most candidates plateau because they stay in reporting roles.
To break into higher salary brackets:
Move from reporting → forecasting
Move from dashboards → decision-making
Move from support → revenue ownership
Sales Operations roles often include performance-based incentives.
Base salary: 70–85%
Bonus: 10–25%
Equity (startups): 10–40% upside
Top candidates negotiate:
Access to revenue strategy discussions
Ownership of forecasting models
Title alignment (RevOps vs Sales Ops)
Listing tools like Salesforce without impact signals low value.
If your resume lacks:
Pipeline value
Conversion improvements
Forecast accuracy
You will be underpaid.
Avoid:
Assisted
Supported
Maintained
Use:
Built
Led
Optimized
Top candidates work across:
Sales
Marketing
Customer success
Focus on:
Revenue impact
Forecast ownership
Strategic decisions
RevOps roles command higher salaries because they own the entire funnel.
High earners understand:
SQL basics
Data modeling
Advanced analytics
Best-paying environments:
SaaS
Fintech
AI companies
Candidate A:
Reports on pipeline
Earns €90K
Candidate B:
Influences pipeline strategy
Earns €140K
This is positioning, not experience.
Industry: SaaS
Location: Amsterdam
Salary: €95K + bonus
Reason:
Strong CRM + reporting, limited forecasting ownership
Industry: Fintech
Location: London
Salary: £120K + bonus
Reason:
Owned forecasting + pipeline strategy
Industry: US SaaS
Salary: $210K + equity
Reason:
Full funnel ownership + executive alignment
Name: Daniel Carter
Location: London, UK
Title: Senior Sales Operations Manager
PROFESSIONAL SUMMARY
Revenue-focused Sales Operations leader with 9+ years of experience optimizing sales performance, forecasting accuracy, and pipeline efficiency in high-growth SaaS environments. Proven ability to partner with executive leadership to drive scalable revenue strategies.
CORE COMPETENCIES
Sales Forecasting
Pipeline Optimization
CRM Strategy (Salesforce)
Revenue Analytics
Sales Process Design
Data Modeling
PROFESSIONAL EXPERIENCE
Senior Sales Operations Manager – FinTechScale (London)
2021 – Present
Owned forecasting model for $120M revenue pipeline, improving accuracy by 35%
Redesigned pipeline stages increasing conversion rates by 22%
Partnered with CRO to align sales strategy with growth targets
Built automated reporting dashboards reducing manual reporting by 60%
Sales Operations Manager – SaaSGrowth (Amsterdam)
2017 – 2021
Managed Salesforce ecosystem for 150+ sales reps
Improved sales productivity by 18% through process optimization
Developed KPI dashboards used by leadership for decision-making
Sales Analyst – GlobalTech (UK)
2014 – 2017
Built reporting infrastructure for sales performance tracking
Delivered insights that improved deal velocity by 12%
EDUCATION
Bachelor’s Degree in Business Analytics
They negotiate based on:
Previous salary
Market averages
They anchor on:
Revenue impact
Scope of ownership
Strategic influence
Weak Example
“I’m looking for around €100K.”
“Given the ownership of forecasting and pipeline strategy, I’m targeting roles in the €120K–€140K range.”
Over the next 3–5 years:
Sales Ops will evolve into Revenue Operations
AI-driven forecasting will increase salary premiums
Data skills will become mandatory
Salary is driven by revenue impact, not tools
Forecast ownership is the biggest salary multiplier
RevOps roles command the highest compensation
Resume positioning directly affects pay
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